integration Archives - Campaign Middle East https://campaignme.com/tag/integration/ Thu, 12 Mar 2026 12:49:36 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png integration Archives - Campaign Middle East https://campaignme.com/tag/integration/ 32 32 Expo 2030 Riyadh appoints OMD MENA as lead media agency after competitive pitch https://campaignme.com/expo-2030-riyadh-appoints-omd-mena-as-lead-media-agency-after-competitive-pitch/ Thu, 12 Mar 2026 12:20:19 +0000 https://campaignme.com/?p=117659 Expo 2030 Riyadh, the official World Expo to be hosted in Riyadh, Kingdom of Saudi Arabia, has appointed Omnicom Media agency OMD MENA as its lead media agency. A landmark global event designed to be one of the world’s most ambitious platforms for international cooperation, innovation and sustainable development, Expo 2030 Riyadh sits at the […]

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]]> ICON MarCom Group Founder Firas Tirhi on meaningful innovation and sustainable growth https://campaignme.com/icon-marcom-group-founder-firas-tirhi-on-meaningful-innovation-and-growth/ Fri, 06 Feb 2026 14:10:08 +0000 https://campaignme.com/?p=115847 In an increasingly complex brand environment, where attention is scarce and accountability is critical, the role of the agency must evolve from execution to shared ownership of ambition, outcomes and commercial progress. ICON MarCom Group‘s approach is grounded in respect for the client’s business, transparency in how decisions are made, and trust built through consistency […]

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]]> The year ahead for integrated advisory https://campaignme.com/the-year-ahead-for-integrated-advisory/ Fri, 06 Feb 2026 04:15:39 +0000 https://campaignme.com/?p=115774 “There is no such thing as PR anymore.” Martin Sorrell delivered that line recently in true Sorrell style, with the kind of divisive proclamations he’s built a career on. The industry bristled, predictably. Defensive op-eds followed. The usual. But Sorrell’s framing overshoots. It’s a punchy verdict with no prescription, mistaking evolution for extinction. What matters […]

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]]> North Seventy Five appoints Kirsty O’Connor as Managing Director https://campaignme.com/north-seventy-five-appoints-kirsty-oconnor-as-managing-director/ Tue, 27 Jan 2026 06:25:39 +0000 https://campaignme.com/?p=115144 North Seventy Five, a new integrated communications agency launched in late 2025, has marked a growth milestone with the appointment of Kirsty O’Connor as Managing Director. O’Connor has spent the last nine years at Burson, one of the region’s largest communication agencies, where she built its Innovation Hub and focused on digital, data and artificial […]

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]]> 2026: The year we choose connection and why indy agencies can lead https://campaignme.com/2026-the-year-we-choose-connection-and-why-indy-agencies-can-lead/ Mon, 12 Jan 2026 09:00:43 +0000 https://campaignme.com/?p=114339 Last year will be remembered as a year when the marketing landscape shifted. Omnicom’s $13.3bn acquisition of Interpublic changed agency brands that had shaped our industry for decades DDB, FCB, and MullenLowe. Reportedly, 4,000 jobs gone immediately. Dentsu slashed 3,400 positions, an 8 per cent cut revealing how drastically it had overvalued its global ambitions. […]

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]]> AOTY 2025: Publicis Groupe on winning Holding Company of the Year https://campaignme.com/aoty-2025-publicis-groupe-on-winning-holding-company-of-the-year/ Tue, 30 Dec 2025 13:29:49 +0000 https://campaignme.com/?p=113779 Publicis Groupe Middle East & Turkey was named the Holding Company of the Year 2025 at Campaign Agency of the Year Middle East Awards. Sharing why the holding company was chosen as the winner for 2025, the jurors said, Publicis Groupe is “A talent-first holding company” that is  “translating platform integration and AI investments into […]

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]]> Digital Essays 2025: Task operator to strategic thinker https://campaignme.com/digital-essays-2025-task-operator-to-strategic-thinker/ Mon, 08 Dec 2025 10:28:09 +0000 https://campaignme.com/?p=112843 The marketing world is in the middle of a seismic shift, one that’s been accelerated by generative artificial intelligence (AI). Tools like ChatGPT, Midjourney and countless others are reshaping how agencies and brands operate. But beneath the buzz and experimentation lies a deeper transformation, one that’s changing the role of the marketer from task executor […]

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]]> ‘OOH
works as a powerful amplifier to
digital campaigns’ https://campaignme.com/ooh-works-as-a-powerful-amplifier-to-digital-campaigns/ Wed, 05 Nov 2025 08:56:48 +0000 https://campaignme.com/?p=111339 In this Industry Snapshot, Al Arabia’s Chief Executive Officer, Mansour AlObaikan says a central opportunity for out-of-home (OOH) is ‘to expand the scale of the industry collectively, not fragment it.’ How has data and tech changed the way OOH campaigns are planned and measured in the past year? The adoption of a unified reach-and- frequency […]

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works as a powerful amplifier to
digital campaigns’ appeared first on Campaign Middle East.

]]> Cut the noise, keep the proof https://campaignme.com/cut-the-noise-keep-the-proof/ Mon, 03 Nov 2025 06:37:31 +0000 https://campaignme.com/?p=111205 For years, the Kingdom’s marketing and advertising landscape thrived on ambition, but not always on measurement. Big budgets often drove big visibility, yet leadership grew increasingly hungry for proof of impact. As Vision 2030 reshapes every sector, that same spirit of optimisation and accountability has reached marketing. The days of unchecked spending are giving way […]

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]]> Future of programmatic in the MENA region: Why adtech and martech integration is essential https://campaignme.com/future-of-programmatic-in-the-mena-region-why-adtech-and-martech-integration-is-essential/ Tue, 28 Oct 2025 10:00:37 +0000 https://campaignme.com/?p=110909 The digital advertising playbook is being rewritten. Consumers in the Middle East now move fluidly across connected TV (CTV), streaming platforms, digital out-of-home (DOOH), email and mobile. Legacy marketing stacks can’t keep up, while budgets are under pressure to deliver both measurable performance and long-term brand equity. From fragmentation to orchestration Disconnected adtech and martech […]

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