Integrated Archives - Campaign Middle East https://campaignme.com/tag/integrated/ Mon, 25 May 2026 11:04:27 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Integrated Archives - Campaign Middle East https://campaignme.com/tag/integrated/ 32 32 Justlife expands PR partnership with Ruder Finn Atteline across the UAE https://campaignme.com/justlife-expands-pr-partnership-with-ruder-finn-atteline-across-the-uae/ Mon, 25 May 2026 05:00:10 +0000 https://campaignme.com/?p=122563 Justlife, a leading at-home services super-app in the Middle East, has appointed Ruder Finn Atteline to lead its corporate communications mandate across the UAE, as the platform continues to scale its integrated home and healthcare offering,  building on a partnership that has been underway since October 2025. Ruder Finn Atteline, the MENA arm of the […]

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]]> Evogue Digital delivers UAE launch for BCD Global with 100+ Q1 media placements https://campaignme.com/evogue-digital-delivers-uae-launch-for-bcd-global-with-100-q1-media-placements/ Thu, 09 Apr 2026 07:00:07 +0000 https://campaignme.com/?p=119986 Evogue Digital has revealed details about the successful delivery of its integrated and PR communications mandate for BCD Global. The mandate of the campaign was to build brand momentum from the ground up – transforming a new market entrant into a consistently visible and credible name within the region’s competitive real estate sector. Over the […]

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]]> Primark reveals launch campaign that led to 400,000 units sold on opening weekend https://campaignme.com/primark-reveals-launch-campagn-that-led-to-400000-units-sold-on-opening-weekend/ Thu, 02 Apr 2026 12:15:31 +0000 https://campaignme.com/?p=118522 Primark – an international fashion retailer with more than 470 stores across 18 countries in Europe, the US as well as the Middle East – has revealed details about the strategy and rollout of its integrated marketing campaign to launch its first and flagship store in Dubai at The Dubai Mall and its second store […]

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]]> Dubai-based creative agency Vibes appoints Marc El Khoury as CEO https://campaignme.com/dubai-based-creative-agency-vibes-appoints-marc-el-khoury-as-ceo/ Tue, 10 Mar 2026 03:45:33 +0000 https://campaignme.com/?p=117534 Vibes, a Dubai-based creative agency, has appointed Marc El Khoury as Chief Executive Officer as it looks to strengthen its market presence and support its next phase of growth. The appointment marks a strategic step for the agency as it continues to build its position in the UAE’s creative and communications landscape, with a focus […]

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]]> Chain Reaction appoints Mohamad Itani as Chief Operating Officer https://campaignme.com/chain-reaction-appoints-mohamad-itani-as-chief-operating-officer/ Wed, 25 Feb 2026 07:14:04 +0000 https://campaignme.com/?p=116859 Digital marketing agency Chain Reaction has appointed Mohamad Itani to the role of Chief Operating Officer, taking a strategic step towards the agency’s next phase of growth as it scales its full-funnel, data-driven and transformation-led offering across the region. Itani brings more than two decades of experience spanning digital transformation, media, partnerships and leadership roles […]

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]]> SHEIN offers consumers access to ‘Beauty Glow Up’ in latest campaign https://campaignme.com/shein-offers-consumers-access-to-beauty-glow-up-in-latest-campaign/ Mon, 23 Feb 2026 06:52:44 +0000 https://campaignme.com/?p=116675 SHEIN has unveiled its Beauty Glow Up campaign in collaboration with globally renowned brands such as SHEGLAM, Maybelline, Flormar, Essence, Revolution, Inglot, Catrice, Wet n Wild, K Beauty Brands and more. The campaign sets out to elevate SHEIN Beauty’s positioning in the Middle East by creating greater awareness, credibility and consideration for its expanding beauty […]

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]]> Louvre Abu Dhabi drives 37.5% more footfall with artwork OOH https://campaignme.com/louvre-abu-dhabi-drives-37-5-more-footfall-with-artwork-ooh/ Tue, 03 Feb 2026 12:05:03 +0000 https://campaignme.com/?p=115467 Louvre Abu Dhabi faced a visibility challenge in an increasingly crowded tourism landscape. Despite housing one of the region’s most significant artwork collections, the museum often felt distant from visitors moving through the UAE’s busy tourist hubs – both geographically and mentally. The brief was to show people what they were missing and create a […]

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]]> The Annual: Top 20 digital and integrated campaigns from 2025 https://campaignme.com/the-annual-top-20-digital-and-integrated-campaigns-from-2025/ Mon, 12 Jan 2026 12:36:04 +0000 https://campaignme.com/?p=114375 This is a compilation of the top 20 digital and integrated campaigns that defined 2025. From eye-catching stunts to AI-generated variations, these campaigns highlight some of the region’s creative and impactful marketing efforts across various platforms. The top 20 integrated and digital campaigns list is part of a broader wrap-up of the year, which also […]

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]]> WPP Media MENA appoints Ralph Khoury as Chief Financial Officer https://campaignme.com/wpp-media-mena-appoints-ralph-khoury-as-chief-financial-officer/ Tue, 06 Jan 2026 12:51:00 +0000 https://campaignme.com/?p=114056 WPP Media MENA has appointed Ralph Khoury as its new Chief Financial Officer. The appointment is a strategic move that reinforces the company’s commitment to financial leadership as it continues its transformation into a fully integrated, AI-powered media company. Khoury brings more than 25 years of executive financial leadership, with a career spanning four continents […]

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]]> Pep Guardiola assists Gen Z in ‘P(L)AY IT LIKE PEP’ Emirates NBD, Visa campaign https://campaignme.com/pep-guardiola-assists-gen-z-in-play-it-like-pep-emirates-nbd-visa-campaign/ Thu, 18 Dec 2025 14:00:23 +0000 https://campaignme.com/?p=113347 Emirates NBD, a leading banking group in the Middle East, North Africa and Türkiye (MENAT) region, and Visa, a world leader in digital payments, have rolled out ‘P(L)AY IT LIKE PEP’, a major brand campaign featuring football legend Pep Guardiola, designed to strengthen the association between banking, a new generation of customers, and the world’s […]

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