integrated marketing communications Archives - Campaign Middle East https://campaignme.com/tag/integrated-marketing-communications/ Wed, 12 Nov 2025 08:46:46 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png integrated marketing communications Archives - Campaign Middle East https://campaignme.com/tag/integrated-marketing-communications/ 32 32 BPG Arabia appoints Tim Baker as President to drive Saudi Arabia growth https://campaignme.com/bpg-arabia-appoints-tim-baker-as-president-to-drive-saudi-arabia-growth/ Tue, 11 Nov 2025 07:20:56 +0000 https://campaignme.com/?p=111631 BPG Group, one of the region’s leading integrated marketing communications agencies and a member of the global WPP network, has appointed Tim Baker as President, BPG Arabia, to lead the agency’s operations and strengthen its digital-first and ‘integrated by intent’ offering across the Kingdom of Saudi Arabia. Baker brings more than two decades of communications […]

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]]> Why integrated marketing needs to evolve for the post-2025 consumer https://campaignme.com/why-integrated-marketing-needs-to-evolve-for-the-post-2025-consumer/ Mon, 21 Apr 2025 05:00:49 +0000 https://campaignme.com/?p=101015 Integrated marketing has long promised a unified experience across touchpoints. In theory, it’s a seamless orchestration of creative, messaging, and media that meets the consumer wherever they are. In practice — especially in the evolving markets of the Middle East and North Africa (MENA) — that promise is rarely kept. Today’s MENA consumer is digitally […]

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]]> Marketing agency Big Group expands to the MEA with Dubai, Abu Dhabi offices https://campaignme.com/marketing-agency-big-group-expands-to-the-mea-with-dubai-abu-dhabi-offices/ Mon, 03 Mar 2025 06:40:05 +0000 https://campaignme.com/?p=97217 Marketing and communications agency Big Group has moved into the MEA region, establishing a presence in the UAE with offices in Dubai and Abu Dhabi, as it continues to serve key partners such as Mastercard, while also expanding its services across the entertainment, healthcare and transport sectors. Big Group will provide expertise across key focus […]

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