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	<title>Integrated Marketing and Communications Archives - Campaign Middle East</title>
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		<title>Ramadan reset: What really matters this year</title>
		<link>https://campaignme.com/ramadan-reset-what-really-matters-this-year/</link>
		
		<dc:creator><![CDATA[Ishwari Khatu]]></dc:creator>
		<pubDate>Thu, 12 Mar 2026 12:30:24 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Ahmed Abdel-Karim Hussein]]></category>
		<category><![CDATA[Ahmed Ali El-Shorty]]></category>
		<category><![CDATA[annual plans]]></category>
		<category><![CDATA[Arla Foods MENA]]></category>
		<category><![CDATA[Associate Director]]></category>
		<category><![CDATA[Beverages & Butter]]></category>
		<category><![CDATA[business director]]></category>
		<category><![CDATA[Carat MENA]]></category>
		<category><![CDATA[CEO]]></category>
		<category><![CDATA[chief growth officer]]></category>
		<category><![CDATA[Consumer behaviour]]></category>
		<category><![CDATA[Curtis Schmidt]]></category>
		<category><![CDATA[Eastern Europe]]></category>
		<category><![CDATA[Executive Vice President]]></category>
		<category><![CDATA[Feature]]></category>
		<category><![CDATA[Head of Protein]]></category>
		<category><![CDATA[Head of Zenith]]></category>
		<category><![CDATA[Holy Month]]></category>
		<category><![CDATA[Integrated Marketing and Communications]]></category>
		<category><![CDATA[Karim Farid]]></category>
		<category><![CDATA[Majid Al Futtaim Retail]]></category>
		<category><![CDATA[Marketers]]></category>
		<category><![CDATA[MasterCard]]></category>
		<category><![CDATA[Middle East and Africa (EEMEA)]]></category>
		<category><![CDATA[Ramadan]]></category>
		<category><![CDATA[RAPP MENA]]></category>
		<category><![CDATA[Sally Adib]]></category>
		<category><![CDATA[Sherin Yassin]]></category>
		<category><![CDATA[Zenith]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=117676</guid>

					<description><![CDATA[<p>For years, Ramadan campaigns have relied on the familiar motifs of lanterns, crescent moons, family gatherings, nostalgic soundtracks and celebrity-driven films. While on the surface, the elements seem like ideal representations of Ramadan, in reality they’re quite often far off from what really resonates and reflects the realities of their audience. As Ramadan moves into [&#8230;]</p>
<p>The post <a href="https://campaignme.com/ramadan-reset-what-really-matters-this-year/">Ramadan reset: What really matters this year</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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