innovation Archives - Campaign Middle East https://campaignme.com/tag/innovation/ Thu, 11 Jun 2026 07:59:44 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png innovation Archives - Campaign Middle East https://campaignme.com/tag/innovation/ 32 32 Play971 welcomes cricket legend Brett Lee as first brand ambassador https://campaignme.com/play971-welcomes-cricket-legend-brett-lee-as-first-brand-ambassador/ Thu, 11 Jun 2026 07:59:44 +0000 https://campaignme.com/?p=123252 Play971, the UAE’s first and only licensed sports wagering and gaming platform, has welcomed global cricket icon Brett Lee as its first official brand ambassador. The partnership comes at a time when cricket continues to strengthen its presence across the UAE, supported by a passionate fan base, a large South Asian community, and the continued […]

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]]> SMC Media inks strategic deal with TikTok to become official ad partner in KSA & Egypt https://campaignme.com/smc-media-inks-strategic-deal-with-tiktok-to-become-official-ad-partner-in-ksa-and-egypt/ Fri, 05 Jun 2026 05:00:03 +0000 https://campaignme.com/?p=122958 SMC Media, the media and advertising arm of SMC Group, has revealed a strategic partnership with TikTok, the leading global platform for short-form mobile video, under which SMC Media becomes the official advertising partner for TikTok in the Kingdom of Saudi Arabia (KSA) and the Arab Republic of Egypt. The partnership reflects the shared commitment […]

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]]> Emotional performance in the new age of luxury https://campaignme.com/emotional-performance-in-the-new-age-of-luxury/ Thu, 04 Jun 2026 12:49:16 +0000 https://campaignme.com/?p=122950 The Middle East has been recognised as one of the world’s most important markets for luxury and high-performance automobiles. Cities such as Dubai and Abu Dhabi have become globally associated with automotive excellence, and attracting collectors, enthusiasts and entrepreneurs from around the world. Yet, today, the region’s relationship with luxury super cars goes beyond status […]

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]]> Media City Qatar, Qatar Media Corporation sign MoU to drive content and media innovation https://campaignme.com/media-city-qatar-qatar-media-corporation-sign-mou-to-drive-content-and-media-innovation/ Mon, 25 May 2026 09:26:37 +0000 https://campaignme.com/?p=122527 Media City Qatar and Qatar Media Corporation (QMC) have signed a Memorandum of Understanding (MoU) to strengthen collaboration in content creation, digital innovation, and talent development within Qatar’s media sector. The agreement reflects a shared commitment to enhancing the country’s media ecosystem and supporting national ambitions to position Qatar as a hub for media and […]

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]]> Media has a coordination problem, not an innovation gap https://campaignme.com/media-has-a-coordination-problem-not-an-innovation-gap/ Fri, 22 May 2026 11:44:00 +0000 https://campaignme.com/?p=122421 Across the industry, the language of progress has become predictable. AI will transform planning. Omnichannel will unify the customer journey. Programmatic will unlock efficiency across formats. None of this is wrong. But it overlooks a more pressing issue. The constraint on impact is no longer access to technology. It is the ability to govern how […]

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]]> Industry Snapshot: Set trends from Saudi Arabia https://campaignme.com/inudstry-snapshot-set-trends-from-saudi-arabia/ Thu, 21 May 2026 12:53:09 +0000 https://campaignme.com/?p=122377 TBWA\RAAD Saudi Arabia’s Dany Aouad on rising client expectations, building stronger account talent, and why Saudi brands need to embrace real disruption and set trends. How have Saudi client expectations changed in the last two years? The Saudi market has accelerated tremendously, and so have client expectations. The shift from traditional advertising services to tech-enabled, […]

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]]> Saudi Report 2026: Why we must rehumanise marketing https://campaignme.com/saudi-report-2026-why-we-must-rehumanise-marketing/ Tue, 12 May 2026 04:30:48 +0000 https://campaignme.com/?p=121847 There has rarely been a more complex moment to be a marketer. We are operating in an era defined in many ways by contradiction. Today, we have unprecedented access to technology and the benefits it can bring to marketing – from artificial intelligence (AI) agents to hyper-personalisation and real-time data ecosystems. However, we must recognise […]

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]]> Omnicom Advertising, Google launch AI-powered creative intelligence system in Middle East https://campaignme.com/omnicom-advertising-google-launch-ai-powered-creative-intelligence-system-in-the-middle-east/ Fri, 24 Apr 2026 13:25:14 +0000 https://campaignme.com/?p=121014 Omnicom Advertising and Google have launched an AI-powered creative intelligence system, combining Google’s ABCD framework with Omnicom’s proprietary creative AI to pressure-test advertising before it runs. The Middle East pilot, already live with telecommunications leader du, marks the first chapter of a planned rollout across Africa, the Middle East and Turkey. The partnership marks the […]

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]]> UAE business leaders signal next phase of growth: Publicis Groupe Middle East report https://campaignme.com/uae-business-leaders-signal-next-phase-of-growth-publicis-groupe-middle-east-report/ Mon, 20 Apr 2026 09:24:42 +0000 https://campaignme.com/?p=120768 Publicis Groupe Middle East has launched the Resilience Business Pulse, a market intelligence report offering a cross-sector view of how UAE business leaders responded to a period of regional disruption, and what those responses reveal about how the next phase of business in the country is likely to unfold. The report draws on insights from […]

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]]> Mastering mediocrity: AI didn’t create the problem, only amplified it https://campaignme.com/mastering-mediocrity-ai-didnt-create-the-problem-it-only-amplified-it/ Fri, 10 Apr 2026 05:30:20 +0000 https://campaignme.com/?p=120283 For decades, the advertising industry has welcomed every evolution that reshaped how we communicate with audiences. We embraced television when it dominated attention, digital when the internet transformed media consumption, and social platforms when brands suddenly had to publish content every day instead of launching campaigns every season. Now, we are welcoming artificial intelligence (AI). […]

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