Initiative MENAT Archives - Campaign Middle East https://campaignme.com/tag/initiative-menat/ Wed, 24 Jun 2026 06:10:48 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Initiative MENAT Archives - Campaign Middle East https://campaignme.com/tag/initiative-menat/ 32 32 Cannes Lions 2026: Comprehensive list of top MENA contenders and campaigns https://campaignme.com/cannes-lions-2026-comprehensive-list-of-top-mena-contenders-and-campaigns/ Tue, 16 Jun 2026 08:55:55 +0000 https://campaignme.com/?p=123315 The 73rd edition of the Cannes Lions International Festival of Creativity, will be held from Monday, 22 June to Friday, 26 June 2026, with winners of the Cannes Lions metals to be announced through the week. The week will culminate with the gala Cannes Lions Awards at the Lumière Theatre, where the coveted Titanium Lions, […]

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]]> Jordan Tourism Board appoints FP7 McCANN UAE and Initiative MENAT for creative and media https://campaignme.com/jordan-tourism-board-appoints-fp7-mccann-uae-and-initiative-menat-for-creative-and-media/ Mon, 08 Jun 2026 13:40:12 +0000 https://campaignme.com/?p=123014 Following a competitive pitch, the Jordan Tourism Board has appointed FP7 McCANN UAE and Initiative MENAT reflecting a unified strategic and multi-disciplinary approach across creative, media and digital. Serving as the driving force behind Jordan’s tourism vision, the Jordan Tourism Board continues to elevate the Kingdom’s presence on the global stage by bringing its rich […]

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]]> Augmented intelligence: Substance and strategy > speed and scale https://campaignme.com/augmented-intelligence-substance-and-strategy-speed-and-scale/ Thu, 12 Mar 2026 15:49:27 +0000 https://campaignme.com/?p=117665 Let’s get the artificial intelligence (AI) fundamentals out of the way before the deep dive: What comes to mind when “AI-augmented marketing” is spoken out loud? If the words speed, scale and shortcuts are the unspoken mental response, it’s time to pause. The problem with speed is that it’s not quite the same as direction. […]

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]]> Fixing the broken brief and building better partnerships for growth https://campaignme.com/fixing-the-broken-brief-and-building-better-partnerships-for-growth/ Tue, 10 Feb 2026 04:54:55 +0000 https://campaignme.com/?p=115971 It’s 4:30pm on a Friday. The Sonos is playing Raye in the background, and a couple of planners are discussing Supersnake’s next set at Sirene. I make a mental note: Next time I head to J1 Beach – book early; I’m not begging for an available pool bed again. The daze breaks. The growth team […]

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]]> The year ahead for client-centric innovation https://campaignme.com/the-year-ahead-for-client-centric-innovation/ Fri, 06 Feb 2026 12:28:08 +0000 https://campaignme.com/?p=115834 We have spent recent years deepening our understanding of technology – from artificial intelligence (AI) and automation to data platforms and MarTech integration. That learning was essential. But as we move into 2026, the conversation matures: the competitive advantage lies not in the tools themselves, but in how we apply them to solve problems unique […]

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]]> Is strategy more than a slide factory? https://campaignme.com/is-strategy-more-than-a-slide-factory/ Mon, 03 Nov 2025 05:30:03 +0000 https://campaignme.com/?p=111187 Once upon a time, as all good stories start, a strategist’s job used to be scripted in neat lines: find insights, brief the work, set the course, spark the magic, and measure the echo of the strategy. But then, the plot thickened, the stage stretched, the costumes multiplied, and expectations expanded to everything from product […]

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]]> Initiative MENAT retains IKEA Alsulaiman account for Saudi Arabia and Bahrain https://campaignme.com/initiative-menat-retains-ikea-alsulaiman-account-for-saudi-arabia-and-bahrain/ Wed, 01 Oct 2025 11:19:02 +0000 https://campaignme.com/?p=109494 Initiative MENAT, part of IPG Mediabrands and Middle East Communications Network (MCN) in the region, has successfully retained the IKEA Alsulaiman account for Saudi Arabia and Bahrain. Through the contract extension, Initiative MENAT builds on more than three years of partnership and measurable success. Under the renewed partnership, Initiative will continue to provide comprehensive media […]

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]]> Behind-the-scenes: How Miral orchestrated ‘a decoy’ before a dazzling Disney reveal https://campaignme.com/behind-the-scenes-how-miral-disney-orchestrated-a-decoy-before-a-magical-moment-at-yas-island/ Tue, 27 May 2025 01:04:28 +0000 https://campaignme.com/?p=102921 Miral and The Walt Disney Company strategically orchestrated the unveiling of the first Disney theme park resort in the Middle East and Africa region. This was done in close collaboration with Momentum Dubai, Initiative MENAT, Weber Shandwick MENAT, HQ Worldwide Shows (HQWS) and Dejavu UAE, among other key stakeholders – marking one of the most […]

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]]> Initiative names Sanita Sandhu as Chief Strategy and Growth Officer https://campaignme.com/initiative-names-sanita-sandhu-as-chief-strategy-and-growth-officer/ Tue, 13 May 2025 07:00:09 +0000 https://campaignme.com/?p=102234 Initiative MENAT has appointed Sanita Sandhu as its new Chief Strategy and Growth Officer. The move marks a strategic addition to the agency’s leadership team as it continues to drive regional expansion across the Middle East, North Africa and Turkey. The newly created role is designed to support Initiative’s ambitions for deeper client partnerships, innovation-led […]

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]]> AOTY Snapshot: Magna Global on winning Performance Marketing Agency of the Year https://campaignme.com/aoty-snapshot-magna-global-on-winning-performance-marketing-agency-of-the-year/ Tue, 31 Dec 2024 06:45:50 +0000 https://campaignme.com/?p=94162 Magna Global was awarded the Performance Marketing Agency of the Year 2024 title at Campaign Middle East’s Agency of the Year Middle East Awards. This award took a deep dive into the scope of operation of each agency that made a submission, as well as what has been achieved against the performance marketing objectives. The […]

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