Infrastructure Archives - Campaign Middle East https://campaignme.com/tag/infrastructure/ Mon, 25 May 2026 09:26:37 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Infrastructure Archives - Campaign Middle East https://campaignme.com/tag/infrastructure/ 32 32 Media City Qatar, Qatar Media Corporation sign MoU to drive content and media innovation https://campaignme.com/media-city-qatar-qatar-media-corporation-sign-mou-to-drive-content-and-media-innovation/ Mon, 25 May 2026 09:26:37 +0000 https://campaignme.com/?p=122527 Media City Qatar and Qatar Media Corporation (QMC) have signed a Memorandum of Understanding (MoU) to strengthen collaboration in content creation, digital innovation, and talent development within Qatar’s media sector. The agreement reflects a shared commitment to enhancing the country’s media ecosystem and supporting national ambitions to position Qatar as a hub for media and […]

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]]> Mada Media signs advertising contracts worth nearly AED1bn in Q1 2026 https://campaignme.com/mada-media-signs-advertising-contracts-worth-nearly-aed1bn-in-q1-2026/ Tue, 05 May 2026 06:14:44 +0000 https://campaignme.com/?p=121465 Mada Media, the company responsible for organising, developing and managing the out-of-home (OOH) advertising sector in Dubai, has signed advertising contracts with a total value of approximately AED1 billion in the first quarter of 2026 . The agreements, spanning five to seven years, reflect continued momentum in the sector and reinforce Dubai’s position as a […]

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]]> Tapper appoints Steven Ghoussain as Head of Data Science as regional expansion continues https://campaignme.com/tapper-appoints-steven-ghoussain-as-head-of-data-science-as-regional-expansion-continues/ Wed, 29 Apr 2026 14:00:34 +0000 https://campaignme.com/?p=121216 Tapper, the traffic quality infrastructure for Google, Meta, Tiktok, and mobile app acquisition helping performance marketers protect budgets and improve acquisition efficiency, has appointed Steven Ghoussain as Head of Data and AI. Ghoussain joins Tapper with deep experience across fraud prevention, machine learning and large-scale data science leadership. Over the course of his career, he […]

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]]> Beyond the screen: How AI, VR and gamification are defining the next generation of play https://campaignme.com/beyond-the-screen-how-ai-vr-and-gamification-are-defining-the-next-generation-of-play/ Wed, 29 Apr 2026 06:17:11 +0000 https://campaignme.com/?p=121213 The economics of modern game development and play have fundamentally shifted. As the cost and complexity of producing triple-A titles have risen, studios have moved away from single-purchase releases toward persistent live-service ecosystems. The industry is no longer a collection of games competing for attention, but a network of digital worlds competing for time, identity […]

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]]> Viola Media launches The Digital Totem Networks across Abu Dhabi expanding urban visibility https://campaignme.com/viola-media-launches-the-digital-totem-networks-across-abu-dhabi-expanding-urban-visibility/ Wed, 22 Apr 2026 12:05:58 +0000 https://campaignme.com/?p=120902 Viola Media, part of Multiply Media Group, has launched The Digital Totem Networks, expanding its out-of-home (OOH) offering across two of Abu Dhabi’s most prominent urban corridors. The new network introduces a range of digital totems located along Corniche Street and Salam Street, reinforcing Viola Media’s citywide presence and enhancing its ability to deliver consistent reach, […]

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]]> Mada Media awards strategic OOH bid to PHI advertising in Dubai https://campaignme.com/mada-media-awards-strategic-ooh-bid-to-phi-advertising-in-dubai/ Tue, 07 Apr 2026 12:20:06 +0000 https://campaignme.com/?p=118991 Mada Media, the company responsible for organising, developing and managing the out-of-home (OOH) advertising sector in Dubai, has awarded a strategic OOH advertising bid to PHI Advertising. The contract was awarded during a signing ceremony in the presence of Mansoor Al Sabahi, Chief Executive Officer, Mada Media, and Naif Saleh Al Rajhi, Chairman, PHI Advertising. The […]

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]]> Why communications matters more in Saudi Arabia’s AI age https://campaignme.com/why-communications-matters-more-in-saudi-arabias-ai-age/ Mon, 16 Mar 2026 07:44:24 +0000 https://campaignme.com/?p=117785 There was a time when communications was treated as the function that came in near the end. Once the strategy had been decided, the transaction announced, or the crisis contained, communicators were asked to shape the message and carry it into the world. That view now looks outdated. Communications is no longer just the presentation […]

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]]> A strange nostalgia for the future https://campaignme.com/a-strange-nostalgia-for-the-future/ Mon, 09 Mar 2026 06:35:06 +0000 https://campaignme.com/?p=117451 We are living in interesting times. Not the postcard kind; the Chinese curse kind. The ground is shifting. The algorithms are writing rules we never agreed to. And here’s what everyone misses while optimising their dashboards: inflection points don’t reward operators. They never have. The ones who mastered the old system, the old workflows, the […]

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]]> AI agents can now apply for jobs at G42 https://campaignme.com/ai-agents-can-now-apply-for-jobs-at-g42/ Fri, 27 Feb 2026 05:00:20 +0000 https://campaignme.com/?p=117008 G42, the UAE’s leading artificial intelligence (AI) and cloud computing company based in Abu Dhabi,  has begun recruiting artificial intelligence agents into enterprise roles across the organisation. The application process is now open for AI agents capable of operating within approved sovereign infrastructure and delivering measurable enterprise value. Application submissions will undergo a structured evaluation […]

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]]> The MENA Power List 2025: Havas Middle East’s Dany Naaman https://campaignme.com/the-mena-power-list-2025-havas-middle-easts-dany-naaman/ Mon, 06 Oct 2025 06:40:01 +0000 https://campaignme.com/?p=109794 Title: CEO, Havas Middle East Years in the role: 7 years Years in the industry: 32 years Years in the middle east region: 53 years Other roles / board memberships: IAA Board Power Essay: Raise the floor, raise the work Our industry was built on competition. It keeps us sharp; it pushes ideas forward; it […]

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