influencer partnerships Archives - Campaign Middle East https://campaignme.com/tag/influencer-partnerships/ Wed, 29 Apr 2026 16:37:49 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png influencer partnerships Archives - Campaign Middle East https://campaignme.com/tag/influencer-partnerships/ 32 32 How social was built for a time of peace – and what we learnt when reality broke the feed https://campaignme.com/how-social-was-built-for-a-time-of-peace-and-what-we-learnt-when-reality-broke-the-feed/ Thu, 30 Apr 2026 04:00:00 +0000 https://campaignme.com/?p=121267 Looking back at the past few weeks, when geopolitical tensions escalated across the Middle East, something unexpected happened in the social media ecosystem. The systems that brands and agencies had spent years optimising: recommendation algorithms, ad-buying logic, content calendars, influencer partnerships, suddenly didn’t work anymore. Not because they broke. But because they were never designed […]

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]]> Tamkeen by BelArabi offers two female-led startups free PR https://campaignme.com/tamkeen-by-belarabi-offers-two-female-led-startups-free-arabic-pr/ Tue, 31 Mar 2026 12:11:10 +0000 https://campaignme.com/?p=118419 BelArabi, a UAE-founded agency providing Arabic communication services, has launched ‘Tamkeen by BelArabi’ to support two female-led startups on a complimentary basis for three months. The initiative stems from BelArabi founder’s own journey in arriving to the UAE with a suitcase full of dreams and ambition in 2014. To give back, the agency is offering […]

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]]> SHEIN offers consumers access to ‘Beauty Glow Up’ in latest campaign https://campaignme.com/shein-offers-consumers-access-to-beauty-glow-up-in-latest-campaign/ Mon, 23 Feb 2026 06:52:44 +0000 https://campaignme.com/?p=116675 SHEIN has unveiled its Beauty Glow Up campaign in collaboration with globally renowned brands such as SHEGLAM, Maybelline, Flormar, Essence, Revolution, Inglot, Catrice, Wet n Wild, K Beauty Brands and more. The campaign sets out to elevate SHEIN Beauty’s positioning in the Middle East by creating greater awareness, credibility and consideration for its expanding beauty […]

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]]> Tanishq brings ‘India Wali Diwali’ to life for Indians missing home across the globe https://campaignme.com/tanishq-brings-india-wali-diwali-to-life-for-indians-missing-home-across-the-globe/ Fri, 10 Oct 2025 12:20:47 +0000 https://campaignme.com/?p=110108 Tanishq, the global Indian gold and diamond jewellery brand owned by the Titan Group, has unveiled its ‘India Wali Diwali’ campaign across multiple international markets, including the GCC region, Singapore, and the United States, reflecting its growing global footprint and deepening connection with the Indian diaspora and communities around the world. The brand leaned into […]

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]]> Is your restaurant marketing ready for 2025? https://campaignme.com/is-your-restaurant-marketing-ready-for-2025/ Wed, 05 Feb 2025 05:30:52 +0000 https://campaignme.com/?p=95559 The food service market in the MENA region continues to evolve, with a projected increase from $92.48 billion in 2024 to $189.87 billion by 2032, driven by the never-ending evolution of consumer preferences. In fact, 2024 was a year of culinary growth and sustainability as consumers sought diverse culinary experiences and authentic foods. Some of […]

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]]> Does PR have a direct impact on sales in the MENA region? https://campaignme.com/does-pr-have-a-direct-impact-on-sales-in-the-mena-region/ Tue, 01 Oct 2024 05:45:39 +0000 https://campaignme.com/?p=90213 The PR industry in the MENA region is dynamic, fueled by technological advancements and evolving consumer expectations. With the industry set to reach $1bn by 2030, the potential for growth and success is undeniable. As we focus on humanised connections, authenticity, and social media, a critical question arises: Does this evolving landscape translate into tangible […]

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