influencer campaigns Archives - Campaign Middle East https://campaignme.com/tag/influencer-campaigns/ Tue, 09 Jun 2026 01:42:58 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png influencer campaigns Archives - Campaign Middle East https://campaignme.com/tag/influencer-campaigns/ 32 32 UGC is not a tactic; it’s the engine powering modern paid media https://campaignme.com/ugc-is-not-a-tactic-its-the-engine-powering-modern-paid-media/ Tue, 09 Jun 2026 04:20:21 +0000 https://campaignme.com/?p=123058 There’s a conversation happening in every media and marketing team right now. Cost per thousand impressions (CPMs) are rising. And yet performance is flatlining, or worse, declining. The instinct is to pour more budget into distribution. But the problem isn’t reach. It’s creative. Having spent more than a decade working with the world’s leading brands […]

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]]> Healing through connection: New era of healthcare communication https://campaignme.com/healing-through-connection-new-era-of-healthcare-communication/ Mon, 29 Dec 2025 11:01:08 +0000 https://campaignme.com/?p=113734 Two decades ago, healthcare communication operated within a narrow scope. Marketing was viewed largely as a business development function, centred on relationships, referrals and service promotion. Patient-facing communication was factual, clinical, and transactional, designed to inform rather than influence emotion or build a connection. Today, this landscape has transformed entirely. The modern healthcare consumer is […]

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]]> Imfluence appoints Jamil Adas as Head of Brand Partnerships https://campaignme.com/imfluence-appoints-jamil-adas-as-head-of-brand-partnerships/ Mon, 22 Dec 2025 07:15:19 +0000 https://campaignme.com/?p=113560 Imfluence, the influencer marketing and social media agency operating under IM Media Group, has appointed Jamil Adas as Head of Brand Partnerships. The appointment reflects the company’s focus on building more structured and scalable creator collaborations as the influencer marketing landscape becomes increasingly complex. As influencer marketing continues to mature, the expectations placed on brand–creator […]

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]]> The hidden labour behind influencer marketing https://campaignme.com/the-hidden-labour-behind-influencer-marketing/ Wed, 02 Jul 2025 05:39:57 +0000 https://campaignme.com/?p=104670 In the bustling world of digital marketing, influencer marketing has emerged as a powerful strategy, weaving together brands and audiences through the authentic voices of social media personalities. This is especially true in the Middle East, where social media penetration is among the highest globally and Dubai often serves as a regional hub for digital […]

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]]> Influencers in 2025: Building trust in a digital world https://campaignme.com/influencers-in-2025-building-trust-in-a-digital-world/ Fri, 21 Mar 2025 05:30:08 +0000 https://campaignme.com/?p=98294 The role of influencers in marketing has evolved dramatically over the past decade, but in 2025, one factor is set to dominate the industry: Trust. Against the backdrop of Mark Zuckerberg’s latest decision to remove fact-checkers across Meta-owned platforms, the conversation around authenticity, misinformation, and brand credibility has never been more critical. For brands and […]

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]]> Influencer-first creative agency Bees & Honey launches in Dubai, Riyadh https://campaignme.com/influencer-first-creative-agency-bees-honey-launches-in-dubai-riyadh/ Tue, 25 Feb 2025 05:00:01 +0000 https://campaignme.com/?p=96798 Influencer-first creative agency Bees & Honey has launched in Dubai and Riyadh, marking a significant expansion into the region’s booming creative economy. With a mission to revolutionise influencer marketing, the agency offers data-driven strategies and full-scale creative solutions to help brands maximise their impact. According to the agency, it’s named Bees & Honey because “we […]

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]]> Fujifilm: Call us artists not influencers https://campaignme.com/fujifilm-call-us-artists-not-influencers/ Mon, 12 Jun 2023 04:00:35 +0000 https://campaignme.com/?p=62911 When it comes to selling professional cameras in the age of the iPhone and generative AI, Fujifilm Middle East has taken a different tack with its new ‘Creator’ ambassador programme, recently launched across the region. “The typical ambassador programmes of major photography technology brands often evolve more slowly than the demographics and social fabric of […]

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]]> A new wave of accessible celebrities – by By Niggi Marketing Management’s Nikita Phulwani https://campaignme.com/a-new-wave-of-accessible-celebrities-by-niggi-marketing-managements-nikita-phulwani/ Mon, 27 Mar 2023 10:18:42 +0000 https://campaignme.com/?p=59138 By Nikita Phulwani, founder and managing director at By Niggi Marketing Management Influencers have become crucial stakeholders for brands and are impacting marketing budgets across the board. It is unsurprising that the influencer marketing industry is set to grow to approximately $21.1 billion in 2023. I truly believe that influencers should be looked at as […]

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