industry standards Archives - Campaign Middle East https://campaignme.com/tag/industry-standards/ Mon, 20 Jul 2026 12:02:23 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png industry standards Archives - Campaign Middle East https://campaignme.com/tag/industry-standards/ 32 32 Athar Voices on Campaign: “The other shows were mine. This is ours.” https://campaignme.com/athar-voices-on-campaign-the-other-shows-were-mine-this-one-is-ours/ Fri, 17 Jul 2026 07:08:47 +0000 https://campaignme.com/?p=124864 I have judged most of the shows that matter: Cannes, Effies, One Show, Clio. After enough of them, you admit the part we usually leave out. You judge these shows mostly for yourself. For the credential. For permission to open an article with a sentence like the one I just wrote. They are the reason […]

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]]> Middle East Social Media and Digital Association (MESMDA) launches in the UAE https://campaignme.com/middle-east-social-media-and-digital-association-mesmda-launches-in-dubai/ Thu, 05 Feb 2026 08:50:29 +0000 https://campaignme.com/?p=115673 The Middle East Social Media and Digital Association (MESMDA) has officially launched in Dubai, marking a significant step forward for the region’s rapidly expanding digital industry. As one of the world’s most dynamic digital markets, the Middle East has long lacked a unified body dedicated to supporting, representing and advancing social media and digital professionals. […]

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]]> The year ahead for original, earned-first thinking https://campaignme.com/the-year-ahead-for-original-earned-first-thinking/ Wed, 04 Feb 2026 12:28:45 +0000 https://campaignme.com/?p=115589 Off the bat, this isn’t a predictions piece. I’ve loathed prediction commentary for the longest time. Financial analysts, armed with models and data, almost always incorrectly predict market performance. And I recently predicted Ruben Amorim would be successful at Manchester United. That alone should disqualify me from making any formal forecasts. No, instead, I’m going […]

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