in store marketing Archives - Campaign Middle East https://campaignme.com/tag/in-store-marketing/ Thu, 07 May 2026 13:19:49 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png in store marketing Archives - Campaign Middle East https://campaignme.com/tag/in-store-marketing/ 32 32 R&B Fashion launches an AI fashion runway with Takumi AI https://campaignme.com/rb-fashion-launches-an-ai-fashion-runway-with-takumi-ai/ Thu, 07 May 2026 13:19:49 +0000 https://campaignme.com/?p=121708 R&B Fashion has launched a new AI-powered campaign to showcase its fashion collection at scale. Developed in partnership with Dubai-based consultancy Takumi AI, the campaign features custom-built AI models across men, women and teen clothing collections. Designed to replicate the energy and flow of a real runway, the AI-powered ‘Fashion Walk’ shows 94 distinct fashion […]

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]]> Landmark Group’s Home Centre takes KitKat Heist beyond social trend to in-store marketing https://campaignme.com/landmark-groups-home-centre-takes-kitkat-heist-beyond-social-trend-to-in-store-marketing/ Wed, 08 Apr 2026 13:45:44 +0000 https://campaignme.com/?p=119329 In early April 2026, reactions to the KitKat Heist took off across social media in the Middle East. Videos of children and adults being caught hiding KitKat stashes in increasingly creative places were everywhere, and brands across the region joined the conversation. Most brands what they typically do in these moments: they acknowledged the trend […]

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]]> ASICS features its employees’ children, influencers in Back to School campaign https://campaignme.com/asics-features-its-employees-children-influencers-in-back-to-school-campaign/ Mon, 16 Sep 2024 05:15:56 +0000 https://campaignme.com/?p=89559 As of 15 September, ASICS has just completed a multichannel campaign launching its first-ever regional Back to School collection, featuring the children of ASICS’ employees as kid models. In a day and age where other brands are experimenting with artificial intelligence-led creatives, and AI influencers, ASICS decided to reinforce the brand’s commitment to family and […]

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