Influencer marketing Archives - Campaign Middle East https://campaignme.com/tag/influencer-marketing/ Mon, 06 Jul 2026 09:44:33 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Influencer marketing Archives - Campaign Middle East https://campaignme.com/tag/influencer-marketing/ 32 32 GCC’s Maison Ellyse opens first European office in Paris https://campaignme.com/gccs-maison-ellyse-opens-first-european-office-in-paris/ Mon, 06 Jul 2026 09:44:33 +0000 https://campaignme.com/?p=124222 Maison Ellyse, a luxury PR and brand representation agency headquartered in Dubai with active operations across Saudi Arabia, Qatar and Kuwait has announced the official opening of its Paris office. This would be the agency’s first full-scale European base. The Paris office extends Maison Ellyse’s established GCC offering, spanning press relations, media outreach, influencer and […]

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]]> Entertainment marketing agency UEG expands MENA presence with senior hire https://campaignme.com/entertainment-marketing-agency-ueg-expands-mena-presence-with-senior-hire/ Wed, 01 Jul 2026 05:39:47 +0000 https://campaignme.com/?p=124089 United Entertainment Group (UEG), the culture and entertainment marketing agency within DJE Holdings, has appointed Sawsan Abdillahi as SVP, Creator Partnerships for the Middle East and North Africa (MENA). The appointments aims to mark a significant step in the Edelman affiliated agency’s expansion across EMEA and the rapidly evolving creator economy in the Middle East. Based […]

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]]> Yas Island and Miami Band Mark four years of partnership with ‘Ya Helwakom’ https://campaignme.com/yas-island-and-miami-band-mark-four-years-of-partnership-with-ya-helwakom/ Tue, 30 Jun 2026 10:59:43 +0000 https://campaignme.com/?p=124009 Some collaborations last for a season. Others become traditions. One of the GCC’s favourite summer brand partnerships is back, and this time, it’s come with a party bus. Miami Band has returned to Yas Island for a fourth consecutive year, cementing what has quietly become one of the region’s most beloved annual traditions. After all, […]

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]]> Rentify launches BELONG, turning rent into recognition for UAE residents https://campaignme.com/rentify-launches-belong-turning-rent-into-recognition-for-uae-residents/ Wed, 24 Jun 2026 15:23:49 +0000 https://campaignme.com/?p=123791 Rentify has launched its BELONG campaign in the UAE, a multi-platform brand initiative centred on the emotional and cultural meaning of renting. The campaign is built around a simple idea: rent carries weight in people’s lives, but the experience around it hasn’t really caught up. “Rent is not just a payment. It decides where people […]

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]]> The trust layer: Why creators are now central to brand experience https://campaignme.com/the-trust-layer-why-creators-are-now-central-to-brand-experience/ Wed, 24 Jun 2026 07:16:13 +0000 https://campaignme.com/?p=123748 Last year, the conversation across our industry was whether brands could trust influencers. This year, the conversation has changed. Trust is no longer a question we ask about creators. It is the layer that increasingly defines the brand experience itself. In the Middle East, 78 per cent of consumers now discover new brands through social […]

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]]> Trust, technology and human judgement: The core of PR and communications https://campaignme.com/trust-technology-and-human-judgement-the-core-of-pr-and-communications/ Mon, 22 Jun 2026 13:19:47 +0000 https://campaignme.com/?p=123660 There are moments when industries evolve gradually, and then there are moments when they transform in real time. For communications professionals across the Middle East, that transformation is already here and the region is not merely keeping pace, it is helping define what the future of PR looks like globally. The ICCO World PR Report […]

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]]> Reach promotes Carine Stouhi to General Manager https://campaignme.com/reach-promotes-carine-stouhi-to-general-manager/ Mon, 22 Jun 2026 08:05:37 +0000 https://campaignme.com/?p=123630 Reach, a marketing and influencer agency in the Middle East and North Africa (MENA), has promoted Carine Stouhi to the role of General Manager. In her new position, Stouhi will oversee the agency’s influencer marketing and social marketing divisions, driving strategic growth and operational excellence as the business continues its rapid growth across the region. […]

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]]> Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia https://campaignme.com/why-loreal-paris-chose-experiences-over-traditional-beauty-launches-in-saudi-arabia/ Thu, 18 Jun 2026 09:56:36 +0000 https://campaignme.com/?p=123535 Saudi Arabia’s beauty sector is undergoing a transformation that extends well beyond its headline numbers. Currently valued at approximately USD 3.82 billion and projected to approach USD 5 billion by 2030, the market is generating a consumer who is more discerning, more digitally connected, and more deliberate in their choices than any generation before them. […]

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]]> Bukhash Brothers spotlight UAE-grown businesses through creator community initiative https://campaignme.com/bukhash-brothers-spotlight-uae-grown-businesses-through-creator-community-initivate/ Thu, 18 Jun 2026 06:44:42 +0000 https://campaignme.com/?p=123499 Bukhash Brothers launched a new community-driven initiative – BB Local Love. The initiative was designed to support UAE-grown businesses by connecting them with creators and influencers across the agency’s network. The initiative was rolled out a period of regional uncertainty and was aimed at supporting the local creators and businesses. It aimed to strengthen connections […]

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]]> The creator economy level-up https://campaignme.com/the-creator-economy-level-up/ Thu, 11 Jun 2026 09:19:38 +0000 https://campaignme.com/?p=123264 Creator marketing in the Middle East is entering a more demanding phase. The conversation is no longer only about reach, visibility or the number of followers a creator can bring to a campaign. Senior marketers, agency leaders and creators are now asking sharper questions such as: Which creator partnerships genuinely shift consumer behaviour? How should […]

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