impact Archives - Campaign Middle East

Resilience and leadership in current circumstances

Shantelle Nagarajan — Tue, 14 Apr 2026 10:46:59 +0000

In challenging times, which we all experienced globally during the pandemic, a leader should be as present as possible for both their team and their clients. It is critical to provide additional senior counsel, supporting brands in their strategic planning, allowing them to pivot accordingly and positively. At the same time, it is important to […]

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El Nas Lel Nas brings top UAE voices together to support homegrown businesses

Anup Oommen — Mon, 13 Apr 2026 06:30:29 +0000

Publsh Group and news platform Lana have joined forces to launch El Nas Lel Nas – Arabic for ‘People for People’ – a community movement engaging the UAE’s most prominent public figures to champion the small businesses at the country’s heart. The premise is simple: the UAE has an extraordinary concentration of influential figures – business […]

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WARC rankings 2026: How did the region do?

Ishwari Khatu — Thu, 02 Apr 2026 10:16:33 +0000

WARC announced its annual lists that rank the top 100 campaigns, agencies, brands and countries across three sections – creative, media and effective for 2026. Determined by the winners of the industry’s global and regional shows, each one of the lists aims to set a benchmark for marketing and highlight excellence across its respective criteria. […]

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Why most gaming partnerships fail to deliver – and how to fix them

Anup Oommen — Thu, 02 Apr 2026 05:30:44 +0000

Gaming isn’t niche. In the Middle East, it’s already mainstream, and most brands are still treating it like an experiment. Across the MENA region, there are tens of millions of active gamers, with estimates showing approximately 68–72 million gamers across key markets such as Saudi Arabia, UAE and Egypt alone, according to PwC, and that […]

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Middle East CMOs, CEOs: ‘The mandate hasn’t changed; the pressure has’ – ABG Pulse Survey

Anup Oommen — Fri, 27 Mar 2026 12:10:30 +0000

While more than 90 per cent of marketing leaders, including chief marketing officers (CMOs), chief executive officers (CEOs) and senior marketing leaders across C-suite and top leadership levels, have stated that while their top priority is still to drive measurable business growth, the pressure is increasing. These results were shared in the latest ABG Pulse […]

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Expo 2030 Riyadh appoints OMD MENA as lead media agency after competitive pitch

Anup Oommen — Thu, 12 Mar 2026 12:20:19 +0000

Expo 2030 Riyadh, the official World Expo to be hosted in Riyadh, Kingdom of Saudi Arabia, has appointed Omnicom Media agency OMD MENA as its lead media agency. A landmark global event designed to be one of the world’s most ambitious platforms for international cooperation, innovation and sustainable development, Expo 2030 Riyadh sits at the […]

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NextWhat Advertising secures marketing mandate for VFS Global in Dubai’s Wafi Mall

Anup Oommen — Wed, 04 Mar 2026 12:00:58 +0000

NextWhat Advertising has secured the marketing rights for VFS Global’s Visa Application Centre at Wafi Mall, Dubai. This location is one of the city’s most unique advertising destinations, attracting more than one million visitors annually, many of them affluent professionals, frequent travellers, and families. Tanvir Shah, Founder, Chairman & Managing Director, NextWhat Advertising, said, “This […]

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Heroiks picks Dubai as Middle East growth office

Anup Oommen — Tue, 10 Feb 2026 13:20:16 +0000

Heroiks, a growth strategy and media activation consultancy, has opened a new office in Dubai, strengthening its international presence to support brands operating in an increasingly complex marketing environment. The office, which is already operational and located in Dubai Media City, is led by Hicham Auajjar, Founding Partner and CEO, Heroiks MENA, a recognised expert […]

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Music marketing strategy agency FTAforbrands secures multi-year brand deals

Anup Oommen — Tue, 27 Jan 2026 05:28:01 +0000

FTAforbrands, the Dubai-based music marketing strategy agency, has renewed and expanded multi-year partnerships with Fujifilm Instax, Dorco, Lenskart, and Styli. This reflects how brands in the Middle East are moving beyond short-term sponsorships, adopting repeatable, sustainable music and entertainment strategies with long-term impact. “For a long time, most brand conversations around music were simply, ‘Let’s […]

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The ENTERTAINER, Team Red Dot mark a milestone moment with DOOH campaign

Anup Oommen — Fri, 23 Jan 2026 10:31:12 +0000

The ENTERTAINER – a leading provider of 2-for-1 offers from well-known dining, leisure, entertainment, beauty and hotel brands across the Middle East – has partnered with specialist media, tech and data agency Team Red Dot to roll out an in-mall digital brand awareness activation at the Dubai Hills Mall, marking the brand’s 25th anniversary. The […]

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