immersive experience Archives - Campaign Middle East https://campaignme.com/tag/immersive-experience/ Wed, 10 Jun 2026 10:34:22 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png immersive experience Archives - Campaign Middle East https://campaignme.com/tag/immersive-experience/ 32 32 adidas creates Rocket League-inspired experience ahead of FIFA World Cup https://campaignme.com/adidas-creates-rocket-league-inspired-experience-ahead-of-fifa-world-cup/ Wed, 10 Jun 2026 09:54:18 +0000 https://campaignme.com/?p=123196 adidas has revealed details about its latest activation, transforming the UAE desert into an immersive football-inspired spectacle, bringing together football, motorsport and gaming culture through a Rocket League-inspired experience built for the social-first era of sport storytelling ahead of the FIFA World Cup 2026. Turning the visual world of gaming into a real-life desert arena, […]

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]]> Dubai Media partners with Livewire to enter next-gen attention economy through gaming https://campaignme.com/dubai-media-partners-with-livewire-to-enter-next-gen-attention-economy-through-gaming/ Wed, 24 Sep 2025 08:24:57 +0000 https://campaignme.com/?p=109079 Dubai Media has entered into a strategic partnership with Livewire, the global gaming marketing company, to unlock new opportunities in the fast-growing gaming sector. The collaboration represents a significant step in Dubai Media’s journey to innovate in advertising technology, diversify audience engagement, and align with the Dubai Economic Agenda (D33) by advancing the Emirate’s media […]

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]]> Cadillac converts luxury villa in Emirates Hills for experiential Escalade launch https://campaignme.com/cadillac-converts-luxury-villa-in-emirates-hills-for-experiential-escalade-launch/ Thu, 05 Dec 2024 05:15:11 +0000 https://campaignme.com/?p=93116 Prioritising personalisation and customer experience, Cadillac Middle East elevated the launch of its 2025 Escalade through an experiential campaign that converted a luxury villa into an immersive space called the ‘Villa Escalade’. ‘Villa Escalade’ welcomed more than 700 guests over 10 days, allowing for genuine one-on-one interactions with each guest, fostering a deeper connection with […]

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]]> The branding opportunity in Dubai’s luxury residences https://campaignme.com/the-branding-opportunity-in-dubais-luxury-residences/ Wed, 26 Apr 2023 13:35:34 +0000 https://campaignme.com/?p=60291 By Jalaja Ramanunni The Armani Residences in Burj Khalifa were the first branded residences to open in Dubai in 2010. Since then, the demand for these luxurious residences has shown no sign of slowing down. By the end of 2022, Dubai had 71 branded residence schemes—the number is 22 per cent higher than the first […]

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]]> Rising Giants Network launches an immersive podcast experience for kids https://campaignme.com/rising-giants-network-launches-an-immersive-podcast-experience-for-kids/ Wed, 16 Feb 2022 11:00:46 +0000 https://campaignme.com/?p=45425 Rising Giants Network (RGN), one of the region’s storytelling and production podcasting networks, is geared up and ready to create a kid-friendly immersive narrative podcast experience. Titled RGN AJYAL, the kids’ segment will target children from the age of 3 years and above, and will initially launch with two podcasts. The first podcast named “Qosas […]

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