Imagination Archives - Campaign Middle East https://campaignme.com/tag/imagination/ Thu, 21 May 2026 08:31:08 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Imagination Archives - Campaign Middle East https://campaignme.com/tag/imagination/ 32 32 Why successful F&B brands are building connection, not just restaurants https://campaignme.com/why-successful-fb-brands-are-building-connection-not-just-restaurants/ Wed, 20 May 2026 08:36:03 +0000 https://campaignme.com/?p=122260 In today’s highly competitive hospitality and retail landscape, food and beverage is no longer just about serving meals and meeting basic needs. F&B has evolved into a powerful platform for connection, storytelling, and community building. As the UAE continues to attract long-term residents and develop integrated communities that combine living, working, leisure, and retail, the […]

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]]> A strange nostalgia for the future https://campaignme.com/a-strange-nostalgia-for-the-future/ Mon, 09 Mar 2026 06:35:06 +0000 https://campaignme.com/?p=117451 We are living in interesting times. Not the postcard kind; the Chinese curse kind. The ground is shifting. The algorithms are writing rules we never agreed to. And here’s what everyone misses while optimising their dashboards: inflection points don’t reward operators. They never have. The ones who mastered the old system, the old workflows, the […]

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]]> Adieu digital transformation; Allez human augmentation https://campaignme.com/adieu-digital-transformation-allez-human-augmentation/ Fri, 06 Mar 2026 08:30:57 +0000 https://campaignme.com/?p=117397 For the past 20-plus years, we have been obsessed with one idea: digital transformation. We digitised everything. And I write this as someone who has spent the better part of the last two decades driving that change across industries and operating models. We moved from paper to platforms. From manual workflows to automated systems. We […]

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]]> Imagination establishes permanent Riyadh HQ, expands Saudi team https://campaignme.com/imagination-establishes-permanent-riyadh-hq-expands-saudi-team/ Wed, 18 Feb 2026 06:34:50 +0000 https://campaignme.com/?p=116475 Imagination has opened a new, expanded studio in Riyadh, appointing Abdullah Alrasheed as General Manager for Saudi Arabia. The moves aim to mark the agency’s long-term investment in Saudi Arabia, following a year of sustained growth and high-profile project delivery across the Kingdom. The global experience design agency has focused its growth, keeping deeper in-market […]

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]]> The power of imagination: Writing the future of Saudi Arabia https://campaignme.com/the-power-of-imagination-writing-the-future-of-saudi-arabia/ Thu, 17 Jul 2025 05:00:48 +0000 https://campaignme.com/?p=105587 Saudi Arabia has recently emerged as a destination of choice, both for international tourists and its own residents. The UN World Tourism Organisation ranks Saudi Arabia third globally for the highest tourism growth rate in 2024. And while this growth is important on its own, it reflects a much deeper and more multifaceted change: the […]

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]]> LIGHTBLUE appoints Adel Noueihed as Managing Director https://campaignme.com/lightblue-appoints-adel-noueihed-as-managing-director/ Tue, 08 Apr 2025 05:20:48 +0000 https://campaignme.com/?p=99788 Creative experience agency LIGHTBLUE has appointed Adel Noueihed as Managing Director. In his new role, Noueihed will lead the agency’s operations across Dubai and Riyadh, working in close partnership with Co-Founder David Balfour and Partner Craig Borthwick. Together with the wider leadership team, he will focus on driving strategic growth, strengthening client relationships, and pushing […]

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]]> The best Middle East Events, Experiential and Engagement agencies of 2024 https://campaignme.com/the-best-middle-east-events-experiential-and-engagement-agencies-of-2024/ Thu, 16 Jan 2025 10:27:23 +0000 https://campaignme.com/?p=94752 The list below is not an endorsement. Its intention is to highlight the agencies that were shortlisted for the creative agency of the year award category by a jury of 29 client-side marketers who judged the Campaign Agency of the Year Middle East awards in partnership with Haymarket in the UK and audited by PwC, under MediaSense. Unlike other […]

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]]> Disney+ MENA brings imagination home with new KSA campaign https://campaignme.com/disney-mena-brings-imagination-home-with-new-ksa-campaign/ Tue, 14 Jan 2025 13:17:48 +0000 https://campaignme.com/?p=94695 Disney+ MENA has launched a campaign to tie together Saudi storytelling with iconic entertainment options available on the streaming platform. Through three short videos on the Disney+ Saudi Arabia Instagram account, audiences can be a part of how mainstream entertainment becomes a part of everyday Saudi households. Themed together with the tagline (narrated in Arabic) […]

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]]> GVGL Marketing partners with Xfacta ‘to build brands and drive business success’ https://campaignme.com/gvgl-marketing-partners-with-xfacta-to-build-brands-and-drive-business-success/ Wed, 23 Oct 2024 06:56:15 +0000 https://campaignme.com/?p=91327 Marketing management firm GVGL Marketing and Xfacta, an international brand agency specialising in strategy, innovation and design, have announced a partnership centered around a shared belief in the power of curiosity, creativity, and to build a competitive edge. The partnership aims to aid in the building of exceptional brands that drive business success, and is […]

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]]> Imagination appoints general manager to spur growth in KSA https://campaignme.com/imagination-appoints-general-manager-to-grow-saudi-arabia-region/ Tue, 17 Sep 2024 11:30:29 +0000 https://campaignme.com/?p=89647 Global experience design company Imagination has appointed Abdullah Hamad AIOshaiwan as its new general manager for Saudi Arabia. Leading the Saudi team, Abdullah will oversee the performance of all aspects of the KSA business. His responsibilities will include managing projects, enhancing the company’s reputation, ensuring team wellbeing, and driving financial, commercial, and legal performance and […]

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