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	<title>images Archives - Campaign Middle East</title>
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		<title>Luma AI&#8217;s Jason Day on how agentic AI is remaking the creative process of marketing</title>
		<link>https://campaignme.com/luma-ais-jason-day-on-how-agentic-ai-is-remaking-the-creative-process-of-marketing/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Fri, 13 Mar 2026 12:30:17 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Insights]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[adaptation]]></category>
		<category><![CDATA[agentic AI]]></category>
		<category><![CDATA[AGI]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[artificial general intelligence]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[Audience]]></category>
		<category><![CDATA[compliance]]></category>
		<category><![CDATA[conception]]></category>
		<category><![CDATA[Consumer behaviour]]></category>
		<category><![CDATA[consumer insights]]></category>
		<category><![CDATA[cost]]></category>
		<category><![CDATA[creative process]]></category>
		<category><![CDATA[Cultural Relevance]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[dynamic creative optimisation]]></category>
		<category><![CDATA[dynamic creatives]]></category>
		<category><![CDATA[emotional connect]]></category>
		<category><![CDATA[end-to-end marketing]]></category>
		<category><![CDATA[exploration]]></category>
		<category><![CDATA[feedback]]></category>
		<category><![CDATA[feedback loops]]></category>
		<category><![CDATA[frameworks]]></category>
		<category><![CDATA[guardrails]]></category>
		<category><![CDATA[Head of EMEA]]></category>
		<category><![CDATA[HUMAIN]]></category>
		<category><![CDATA[ideation]]></category>
		<category><![CDATA[images]]></category>
		<category><![CDATA[iteration]]></category>
		<category><![CDATA[Jason Day]]></category>
		<category><![CDATA[listening tools]]></category>
		<category><![CDATA[Luma AI]]></category>
		<category><![CDATA[multi-modality]]></category>
		<category><![CDATA[multimodal]]></category>
		<category><![CDATA[Publicis Groupe Middle East]]></category>
		<category><![CDATA[Real time]]></category>
		<category><![CDATA[regulation]]></category>
		<category><![CDATA[Saudi Arabia]]></category>
		<category><![CDATA[scale]]></category>
		<category><![CDATA[speed]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[text]]></category>
		<category><![CDATA[UAE]]></category>
		<category><![CDATA[videos]]></category>
		<category><![CDATA[workflows]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=117351</guid>

					<description><![CDATA[<p>Agentic AI is remaking the strategic and creative process within marketing from the inside out. This is not a &#8216;nice-to-have&#8217; plug-and-play tool that only improves efficiency; it is a holistic reformation of how end-to-end marketing workflows operate – from ideation, conception and exploration to adaptation, iteration and how the message is shipped and optimised for [&#8230;]</p>
<p>The post <a href="https://campaignme.com/luma-ais-jason-day-on-how-agentic-ai-is-remaking-the-creative-process-of-marketing/">Luma AI&#8217;s Jason Day on how agentic AI is remaking the creative process of marketing</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>What are three forces shaping 1:1 brand-consumer dialogues?</title>
		<link>https://campaignme.com/what-are-three-forces-shaping-11-brand-consumer-dialogues/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Thu, 19 Feb 2026 10:21:03 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Insights]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[AI-powered expression]]></category>
		<category><![CDATA[brand perception]]></category>
		<category><![CDATA[brand trust]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[Bushair Muhammadunni]]></category>
		<category><![CDATA[Connections]]></category>
		<category><![CDATA[Consumer behaviour]]></category>
		<category><![CDATA[Consumers]]></category>
		<category><![CDATA[cultural intelligence]]></category>
		<category><![CDATA[direct messages]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[expressive formats]]></category>
		<category><![CDATA[formats]]></category>
		<category><![CDATA[images]]></category>
		<category><![CDATA[MCN]]></category>
		<category><![CDATA[MCN media agency brands]]></category>
		<category><![CDATA[Performance]]></category>
		<category><![CDATA[Rasha ElGhoussaini]]></category>
		<category><![CDATA[relevance]]></category>
		<category><![CDATA[Saudi Arabia]]></category>
		<category><![CDATA[Snap]]></category>
		<category><![CDATA[Snap Inc.]]></category>
		<category><![CDATA[Snapchat]]></category>
		<category><![CDATA[Sponsored Snaps]]></category>
		<category><![CDATA[strategic intent]]></category>
		<category><![CDATA[The Conversation Advantage]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[visual communications]]></category>
		<category><![CDATA[visual formats]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=116555</guid>

					<description><![CDATA[<p>Snapchat, in partnership with MCN media agency brands, has released new research uncovering how 1:1 visual communication is redefining brand-consumer relationships in Saudi Arabia. The Conversation Advantage study explores how people in KSA communicate today and how brands can successfully participate in these conversations through visual, expressive, and direct formats like chat. The findings highlight a [&#8230;]</p>
<p>The post <a href="https://campaignme.com/what-are-three-forces-shaping-11-brand-consumer-dialogues/">What are three forces shaping 1:1 brand-consumer dialogues?</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>Campaign Saudi Briefing 2022 in video and pictures</title>
		<link>https://campaignme.com/campaign-saudi-briefing-2022-in-pictures/</link>
		
		<dc:creator><![CDATA[Campaign Staff]]></dc:creator>
		<pubDate>Fri, 17 Jun 2022 13:13:46 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Anghami]]></category>
		<category><![CDATA[Brands]]></category>
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		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Photo Galleries]]></category>
		<category><![CDATA[Snapchat]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[2022]]></category>
		<category><![CDATA[Anghami Studios]]></category>
		<category><![CDATA[Annalect]]></category>
		<category><![CDATA[Assembly]]></category>
		<category><![CDATA[Campaign Events]]></category>
		<category><![CDATA[campaign saudi briefing]]></category>
		<category><![CDATA[CampaignSaudiBriefing]]></category>
		<category><![CDATA[DailyMotion]]></category>
		<category><![CDATA[DMS]]></category>
		<category><![CDATA[images]]></category>
		<category><![CDATA[industry events]]></category>
		<category><![CDATA[Ipsos MENA]]></category>
		<category><![CDATA[KSA]]></category>
		<category><![CDATA[MediaCom MENA]]></category>
		<category><![CDATA[META]]></category>
		<category><![CDATA[Mindshare]]></category>
		<category><![CDATA[MMS]]></category>
		<category><![CDATA[OMD]]></category>
		<category><![CDATA[OMG MENA]]></category>
		<category><![CDATA[PHD]]></category>
		<category><![CDATA[pictures]]></category>
		<category><![CDATA[Publicis Groupe]]></category>
		<category><![CDATA[Saudi Arabia]]></category>
		<category><![CDATA[Starcom Middleeast]]></category>
		<category><![CDATA[TRACCS]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=50366</guid>

					<description><![CDATA[<p>We hosted our first on-location Campaign Saudi Briefing 2022: Vision and Ambition in Riyadh on June 14th 2022. The event was a huge success with packed crowds attending  a star line up of speaker panels. Everyone who’s anyone attended: the big agencies and the big clients, the movers and the shakers,  with everyone meeting old and [&#8230;]</p>
<p>The post <a href="https://campaignme.com/campaign-saudi-briefing-2022-in-pictures/">Campaign Saudi Briefing 2022 in video and pictures</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>ArabianEye announces exclusive partnership with Trunk Archive and Gallery Stock</title>
		<link>https://campaignme.com/arabianeye-announces-exclusive-partnership-with-trunk-archive-and-gallery-stock/</link>
		
		<dc:creator><![CDATA[Austyn Allison]]></dc:creator>
		<pubDate>Sun, 05 Apr 2020 10:00:46 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Video & Audio]]></category>
		<category><![CDATA[Arabian Eye]]></category>
		<category><![CDATA[arabianEye]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[image library]]></category>
		<category><![CDATA[images]]></category>
		<category><![CDATA[Phocal Media]]></category>
		<category><![CDATA[stock]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=22715</guid>

					<description><![CDATA[<p>ArabianEye (www.arabianeye.com), a visual content provider for the creative community in the Middle East, announced an exclusive partnership with Trunk Archive and Gallery Stock. This cooperation allows arabianEye to better respond to the image research needs of creatives and publishers in the Middle East. Jennifer Fox Freeman, Director of Creative Content at Trunk Archive/Gallery Stock [&#8230;]</p>
<p>The post <a href="https://campaignme.com/arabianeye-announces-exclusive-partnership-with-trunk-archive-and-gallery-stock/">ArabianEye announces exclusive partnership with Trunk Archive and Gallery Stock</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
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