Ikea Archives - Campaign Middle East https://campaignme.com/tag/ikea/ Wed, 24 Jun 2026 06:10:48 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Ikea Archives - Campaign Middle East https://campaignme.com/tag/ikea/ 32 32 Cannes Lions 2026: Comprehensive list of top MENA contenders and campaigns https://campaignme.com/cannes-lions-2026-comprehensive-list-of-top-mena-contenders-and-campaigns/ Tue, 16 Jun 2026 08:55:55 +0000 https://campaignme.com/?p=123315 The 73rd edition of the Cannes Lions International Festival of Creativity, will be held from Monday, 22 June to Friday, 26 June 2026, with winners of the Cannes Lions metals to be announced through the week. The week will culminate with the gala Cannes Lions Awards at the Lumière Theatre, where the coveted Titanium Lions, […]

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]]> Regional agencies win a Grand Clio and 11 awards at Clio Health 2026 https://campaignme.com/regional-agencies-win-a-grand-clio-and-11-awards-at-clio-health-2026/ Thu, 11 Jun 2026 06:00:54 +0000 https://campaignme.com/?p=122918 Clio Health, a specialised off-shoot of the Clios, have announced the winners for the 2026 awards edition. The awards highlight marketing, advertising, and communications that promote physical, mental and social well-being. Agencies from region showed great performance at the awards, with work made for Saudi Arabia, UAE and Pakistan picking up 12 metals at the […]

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]]> MENA campaigns shine bright at glittering 67th Clio Awards in New York https://campaignme.com/mena-campaigns-shine-bright-at-glittering-67th-clio-awards-in-new-york/ Thu, 14 May 2026 15:00:14 +0000 https://campaignme.com/?p=121776 The Clio Awards, a premier international awards programme for the creative business, has revealed the winners of its most prestigious awards at a live ceremony hosted by actor, writer and producer Keegan-Michael Key. Agencies from the Middle East and North Africa (MENA) region claimed 22 awards, including 1 Gold Clio, 5 Silver Clios, and 16 […]

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]]> Clio Awards 2026: MENA agencies claim 22 Clios ahead of global awards in New York https://campaignme.com/clio-awards-2026-mena-agencies-claim-22-clios-ahead-of-global-gala-awards-in-new-york/ Wed, 22 Apr 2026 07:27:30 +0000 https://campaignme.com/?p=120878 The Clio Awards 2026, which is one of the global advertising industry’s most coveted awards, has revealed the Gold, Silver and Bronze winners, with agencies from the Middle East and North Africa (MENA) region claiming 22 awards. The Grand Clio winners for 2026 will be announced at the global Clio Awards gala ceremony to be […]

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]]> IKEA Alsulaiman launches ‘Step Buy Step’, unlocking 10% discount at 4,000 steps https://campaignme.com/ikea-alsulaiman-launches-step-buy-step-unlocking-10-discount-at-4000-steps/ Wed, 08 Apr 2026 06:58:41 +0000 https://campaignme.com/?p=119309 Saudi Arabia’s IKEA Alsulaiman has launched Step Buy Step, its largest wellness-led in-store initiative to date, created in collaboration with FP7 McCANN, turning one of the brand’s most relatable truths into a purposeful customer experience. Launching on World Health Day 2026, the campaign taps into a wider national movement in Saudi Arabia to make everyday […]

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]]> Campaign Ramadan Briefing: A cultural crucible for convictions, community and consumer connections https://campaignme.com/campaign-ramadan-briefing-a-cultural-crucible-for-convictions-community-and-consumer-connections/ Fri, 13 Feb 2026 15:25:42 +0000 https://campaignme.com/?p=116218 Campaign Middle East concluded its first Campaign Breakfast Briefing event of 2026 on Ramadan Advertising and the Year Ahead, which brought together close to 200 attendees, including client-side marketers, agency leaders, measurement experts as well as AdTech and MarTech players, at The Westin Dubai Mina Seyahi on Friday, 13 February 2026. Delegates listened with rapt attention […]

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]]> IKEA unveils new brand platform: ‘Here to Be Part of Your Story’ https://campaignme.com/ikea-unveils-new-brand-platform-here-to-be-part-of-your-story/ Mon, 08 Dec 2025 09:09:37 +0000 https://campaignme.com/?p=112839 IKEA has rolled out a new brand platform to bring its communications across the region together under one consistent, human narrative – setting the pace for a year‑long conversation that connects consumers with moments that truly matter. Under the banner ‘Here to Be Part of Your Story’ the new brand campaign has been rolled out […]

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]]> C2 Comms picks Pablo Maldonado as Executive Creative Director https://campaignme.com/c2-comms-appoints-pablo-maldonado-as-executive-creative-director/ Mon, 24 Nov 2025 13:50:12 +0000 https://campaignme.com/?p=112237 Independent agency C2 Comms has appointed Pablo Maldonado as its new Executive Creative Director to spearhead the agency’s creative output and drive its ambitious growth plans across the Middle East. With more than two decades of experience shaping well-known, award-winning campaigns across Argentina, Mexico, the US, and, since 2019, the UAE, Maldonado brings a blend […]

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]]> IKEA’s ‘Halloween Essentials’ transforms soft furnishings into shields https://campaignme.com/ikeas-halloween-essentials-transforms-soft-furnishings-into-shields/ Thu, 30 Oct 2025 08:37:27 +0000 https://campaignme.com/?p=111080 IKEA has launched an integrated campaign to prove that it’s there for its customers for every jumpscare this Halloween. ‘Halloween Essentials’, created in collaboration with boutique creative agency INGO, puts some of the iconic brand’s products – the SMÅNUNNEÖRT duvet cover, the KLOTSTARR cushion and MYRULL throw – front and centre across every execution. The […]

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]]> IKEA ‘Phone Sleep Collection’ tucks phones (and humans) in at night https://campaignme.com/ikea-phone-sleep-collection-tucks-phones-and-humans-in-at-night/ Mon, 13 Oct 2025 10:00:48 +0000 https://campaignme.com/?p=110137 IKEA, the Swedish home furnishing retailer with more than three decades of presence in the UAE, is helping people reclaim their nights with the launch of the Phone Sleep Collection, a line of miniature IKEA-style beds designed specifically for smartphones. The playful collection encourages users to “put their phones to bed” at night, so they […]

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