Ihab Ghazal Archives - Campaign Middle East https://campaignme.com/tag/ihab-ghazal/ Thu, 04 Jun 2026 12:10:19 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Ihab Ghazal Archives - Campaign Middle East https://campaignme.com/tag/ihab-ghazal/ 32 32 Industry Snapshot: Relevance, reach and real influence https://campaignme.com/industry-snapshot-relevance-reach-and-real-influence/ Fri, 13 Feb 2026 13:33:25 +0000 https://campaignme.com/?p=116249 As creators move from paid amplifiers to strategic partners shaping brand narratives and community conversations, Reach Founder and CEO Ihab Ghazal shares how success is shifting from short-term spikes to long-term, relationship-driven influence that builds sustained brand equity in this industry snapshot. Has influencer marketing reached a point where relevance now outweighs reach – and […]

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]]> From Love Is Blind to lifestyle icons, Reach welcomes four new signings https://campaignme.com/from-love-is-blind-to-lifestyle-icons-reach-welcomes-four-new-signings/ Wed, 19 Nov 2025 06:55:26 +0000 https://campaignme.com/?p=112033 Reach, the marketing and talent agency has announced four exclusive signings including of one of Dubai’s original influencers, Mais Mustafa, Netflix star Chafic Yactine and Arab husband-and-wife duo Maram Al Dahabi and Nasoh Malas to its talent division. With a dedicated following of over 330,000 on Instagram, Mais Mustafa has been a prominent figure in […]

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]]> Reach appoints Nour Zayat as Managing Director https://campaignme.com/reach-appoints-nour-zayat-as-managing-director/ Tue, 19 Aug 2025 05:30:54 +0000 https://campaignme.com/?p=106800 Reach, a leading 360-degree marketing agency in Dubai, has appointed Nour Zayat as its new Managing Director. Zayat, who has been an integral part of the agency since its launch in 2022, will now spearhead business strategy and development across all verticals, driving growth and innovation for the company. Commenting on the apppointment, Ihab Ghazal, […]

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]]> Reach DXB signs influencer duo Luna Adil and Adnan Saar https://campaignme.com/reach-dxb-signs-influencer-duo-luna-adil-and-adnan-saar/ Tue, 21 Jan 2025 07:17:39 +0000 https://campaignme.com/?p=94914 Reach DXB, a regional boutique marketing agency, has announced the addition of influencers Luna Adil and Adnan Saar to its talent roster. The Syrian-Turkish duo, who share their lives through a mix of comedic sketches, lifestyle content, and travel vlogs, have built a significant following across platforms, with almost one million followers collectively across their […]

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]]> Survey reveals if food influencers really ‘influence’ F&B footfall https://campaignme.com/survey-reveals-if-food-influencers-really-influence-fb-footfall/ Thu, 05 Sep 2024 05:23:44 +0000 https://campaignme.com/?p=89203 Close to 70 per cent of people have admitted to eating at restaurants because they have seen influencers do the same, according to a recent study conducted by Dubai-based marketing agency Reach. Highlighting what has now been proved to be the persuasive power of online personalities, 80 per cent of survey respondents confirmed that they […]

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