iftar Archives - Campaign Middle East https://campaignme.com/tag/iftar/ Sun, 29 Mar 2026 11:00:09 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png iftar Archives - Campaign Middle East https://campaignme.com/tag/iftar/ 32 32 entourage reveals impact of employee-led community activation during Ramadan https://campaignme.com/entourage-reveals-impact-of-employee-led-community-activation-during-ramadan/ Mon, 30 Mar 2026 05:00:37 +0000 https://campaignme.com/?p=118311 This Ramadan, entourage rolled out a CSR-led campaign focused on consistent, on-ground community engagement, delivering 12,000 Iftar meals across the UAE and Saudi Arabia. The objective was to shift corporate responsibility from messaging to participation, embedding action within the communities the agency operates in. Over 30 days, the campaign distributed 400 meals daily, 200 in […]

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]]> Why cultural localisation is becoming essential to brand storytelling in the Middle East https://campaignme.com/why-cultural-localisation-is-becoming-essential-to-brand-storytelling-in-the-middle-east/ Mon, 23 Mar 2026 09:30:02 +0000 https://campaignme.com/?p=118006 One of the UAE’s most recognisable cultural exports began in a university classroom in Boston. A professor asked Mohammed Saeed Harib to create characters drawn from his own culture. His grandfather’s generation had been pearl divers, and those adventures were already widely discussed. The grandmothers, however, had received far less attention. They were the ones […]

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]]> GWM celebrates the joy of coming together during Ramadan https://campaignme.com/gwm-celebrates-the-joy-of-coming-together-during-ramadan/ Wed, 11 Mar 2026 06:52:25 +0000 https://campaignme.com/?p=117613 GWM Middle East has unveiled a brand-led campaign that celebrates one of the most meaningful moments of the Holy Month: coming together for iftar. The Ramadan brand film is being released across digital and social platforms through the Holy Month, supported by regional content adaptations that highlight GWM’s range and its relevance to Middle Eastern […]

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]]> Vodafone Egypt brings loved ones closer despite hectic schedules during Ramadan https://campaignme.com/vodafone-vml-egypt-bring-loved-ones-closer-despite-hectic-schedules-during-ramadan/ Wed, 04 Mar 2026 14:55:09 +0000 https://campaignme.com/?p=117191 Vodafone Egypt and VML Egypt have launched a Ramadan campaign to reclaim the true spirit of Ramadan: Bringing families and friends closer together, and connecting closely with loved ones. Ramadan in Egypt has historically been about gatherings, with families sharing Iftar, friends meeting for Suhoor, and different generations coming together under one roof. For years, […]

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]]> كم باقي؟ – الذهبي جودة 24 قيراط – Golden Chicken connects with Saudi families at the Ramadan table https://campaignme.com/%d9%83%d9%85-%d8%a8%d8%a7%d9%82%d9%8a%d8%9f-%d8%a7%d9%84%d8%b0%d9%87%d8%a8%d9%8a-%d8%ac%d9%88%d8%af%d8%a9-24-%d9%82%d9%8a%d8%b1%d8%a7%d8%b7-golden-chicken-connects-with-saudi-families-at-t/ Tue, 03 Mar 2026 07:28:05 +0000 https://campaignme.com/?p=117129 Saudi Arabia’s Golden Chicken has launched a campaign inspired by the colloquial Ramadan phrase كم باقي؟  (translated ‘How much time is left?), which is a common question heard every year before Adhan, before guests arrive and before Suhoor. The consumer insight that inspired the campaign showed that “كم باقي؟” is a universal Ramadan expression across […]

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]]> Cultural fluency without clichés: Hospitality marketing that builds brands through Ramadan https://campaignme.com/cultural-fluency-without-cliches-hospitality-marketing-that-builds-brands-through-ramadan/ Mon, 23 Feb 2026 05:30:53 +0000 https://campaignme.com/?p=116661 When I first moved to the UAE, I had very little experience marketing in the region. I was thrown straight into the deep end with my first major role at Aura Skypool, one of Dubai’s most visible venues, and arguably one of its most photographed. It was a masterclass in momentum. But here’s what I […]

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]]> Beyond iftar: How Ramadan reveals what luxury brands get wrong https://campaignme.com/beyond-iftar-how-ramadan-reveals-what-luxury-brands-get-wrong/ Mon, 16 Feb 2026 05:30:56 +0000 https://campaignme.com/?p=116302 Every Ramadan, Dubai’s luxury sector goes into overdrive. Limited editions drop. Exclusive iftar experiences launch. Heritage brands partner with local artisans. Pop-ups appear in every high-end mall. The machinery of premium experiences shifts into seasonal mode, treating the Holy Month of Ramadan like any other calendar opportunity. But here’s what most miss: Ramadan isn’t a […]

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]]> Careem reveals shifts in consumer behaviour, preferences, spending during Ramadan https://campaignme.com/careem-reveals-shifts-in-consumer-behaviour-preferences-spending-during-ramadan/ Thu, 27 Mar 2025 05:20:28 +0000 https://campaignme.com/?p=98558 Careem has shared its latest report revealing key customer trends across ‘the Everything App‘ during the Holy Month of Ramadan, highlighting consumer insights on preferences, sales, and spending patterns, including shifts in grocery delivery, food ordering, donations, rides, cross-border payments and dining out. Careem Food witnessed a notable surge in demand, with order volumes rising […]

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]]> Starbucks ‘Keeps the Gathering Flowing’ in community-first Ramadan campaign https://campaignme.com/starbucks-keeps-the-gathering-flowing-in-community-first-ramadan-campaign/ Thu, 27 Mar 2025 04:30:22 +0000 https://campaignme.com/?p=98494 Starbucks has revealed its ‘Keep the Gathering Flowing’ campaign created in partnership with Impact BBDO. The campaign highlights how Starbucks isn’t just serving coffee, but intends to capture the essence of modern Ramadan nights. The campaign illustrates how people stepping into a Starbucks during Ramadan, will feel it: an atmosphere alive with connection; laughter between […]

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]]> TAG Heuer leans into mascots to highlight the ‘gift of time’ during Ramadan https://campaignme.com/tag-heuer-leans-into-mascots-to-highlight-the-gift-of-time-during-ramadan/ Mon, 03 Mar 2025 09:00:54 +0000 https://campaignme.com/?p=97227 TAG Heuer has introduced the latest edition of its annual Ramadan campaign titled Chapter III: Time is a Gift, aiming to blend its message of high-performance watchmaking with the spirit of the Holy Month through TAG Heuer mascots. The campaign, which runs from the start of Ramadan through to Eid, has been launched in the […]

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