identity crisis Archives - Campaign Middle East https://campaignme.com/tag/identity-crisis/ Sun, 25 Jan 2026 13:35:36 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png identity crisis Archives - Campaign Middle East https://campaignme.com/tag/identity-crisis/ 32 32 Marketing’s identity crises in the age of AI https://campaignme.com/marketings-identity-crises-in-the-age-of-ai/ Mon, 02 Jun 2025 07:20:53 +0000 https://campaignme.com/?p=103201 Let’s be honest, marketing has a definition problem. The industry that prides itself on shaping perceptions and narratives has failed to fix its own. For decades, marketing has borrowed from the language of warfare.  We ‘target’ audiences, ‘launch’ campaigns, ‘penetrate’ markets as if we are generals plotting strikes. This model that was born in an […]

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