IDEA Archives - Campaign Middle East https://campaignme.com/tag/idea/ Thu, 09 Apr 2026 09:12:04 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png IDEA Archives - Campaign Middle East https://campaignme.com/tag/idea/ 32 32 The influencer illusion: The Middle East has a scale problem, not an influence one https://campaignme.com/the-influencer-illusion-the-middle-east-has-a-scale-problem-not-an-influence-one/ Thu, 09 Apr 2026 07:20:03 +0000 https://campaignme.com/?p=120002 If you walked out of the 1 Billion Followers Summit earlier this year, you’d think the future of influencer marketing had already been decided. Creators are the new media. Influence is the new currency. Scale is everything. On stage, it all makes sense – In reality, it’s a lot messier. Despite the explosion of the […]

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]]> Brave new work https://campaignme.com/brave-new-work/ Tue, 24 Mar 2026 04:00:22 +0000 https://campaignme.com/?p=118049 There’s a quiet kind of fear going around about creative work in our industry these days. You may not always hear it directly, but you can at least sense it. In meetings, casual conversations, and in the way people talk about ‘what’s next’. It usually comes down to one question, even if no one says […]

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]]> How Kijamii turned the Changan CS75 Plus into a cultural comeback https://campaignme.com/how-kijamii-turned-the-changan-cs75-plus-into-a-cultural-comeback/ Wed, 31 Dec 2025 07:02:16 +0000 https://campaignme.com/?p=113803 When Changan reintroduced the CS75 Plus to the Saudi market, the objective was not simply to relaunch a model, but to respond to a conversation that had already been unfolding organically. Led by Kijamii, the campaign was built on a clear behavioural insight: despite the model’s absence, demand for the CS75 Plus had never disappeared. […]

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]]> JWT takes majority stake in Jordanian affiliate https://campaignme.com/jwt-takes-majority-stake-in-jordanian-affiliate/ Thu, 26 Jan 2012 06:18:01 +0000 https://campaignme.com/?p=2943 JWT has acquired a majority stake in Jordanian agency IDEA after seven years of affiliation. The move is part of JWT MEA’s focus on strengthening its offering in the country and “expanding its suite of markets and services to regional and international clients”. The deal means JWT now owns 51 per cent of a newly […]

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