ID Fusion Archives - Campaign Middle East https://campaignme.com/tag/id-fusion/ Fri, 19 Dec 2025 07:52:59 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png ID Fusion Archives - Campaign Middle East https://campaignme.com/tag/id-fusion/ 32 32 Redefining digital identity in a cookieless world https://campaignme.com/redefining-digital-identity-in-a-cookieless-world/ Fri, 19 Dec 2025 07:03:22 +0000 https://campaignme.com/?p=113455 As the advertising industry moves beyond third-party cookies, the challenge of identifying and activating audiences at scale has become more complex. ID Fusion, Adform’s award-winning identity technology, addresses this shift by unifying cookie-based and cookieless signals into a single, persistent user view solving a challenge many DSPs still struggle to overcome. The result is greater reach, smarter targeting, and […]

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]]> Adform launches new open internet solution, ID Fusion https://campaignme.com/adform-launches-new-open-internet-solution-id-fusion/ Tue, 01 Feb 2022 11:17:19 +0000 https://campaignme.com/?p=44907 Adform, the global, independent, and fully integrated advertising platform built for modern marketing has released  ID Fusion – an advanced engine built to help marketers future proof their campaigns in a first-party ID world. The first of its kind to activate both first and third-party IDs, ID Fusion successfully accesses the 50% of users hidden […]

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