Ibrahim Hasan Archives - Campaign Middle East https://campaignme.com/tag/ibrahim-hasan/ Tue, 24 Feb 2026 07:05:19 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Ibrahim Hasan Archives - Campaign Middle East https://campaignme.com/tag/ibrahim-hasan/ 32 32 FP7 McCANN MENAT promotes Cynthia Sarkis to Regional Head of Creative Hub https://campaignme.com/fp7-mccann-promotes-cynthia-sarkis-to-regional-head-of-creative-hub/ Tue, 24 Feb 2026 06:49:05 +0000 https://campaignme.com/?p=116818 FP7 McCANN MENAT has promoted Cynthia Sarkis to Regional Head of Creative Hub, overseeing the agency’s creative hub operations across Dubai, Saudi Arabia, and Qatar, building on its continued momentum and strengthening operating models across key MENAT markets. In this expanded role, Sarkis will lead the n that enable FP7 McCANN teams to deliver work […]

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]]> Bullion Trading Center picks McCann Content Studios as social and influencer agency https://campaignme.com/bullion-trading-center-picks-mccann-content-studios-as-social-and-influencer-agency/ Mon, 17 Nov 2025 08:58:54 +0000 https://campaignme.com/?p=111957 McCann Content Studios, part of FP7 McCann MENAT, has been appointed as the official social and influencer partner for Bullion Trading Center (BTC), one of the region’s most trusted names in precious metals. The studio will lead BTC’s digital presence across platforms, overseeing social strategy, day-to-day content creation, creator collaborations and influencer-led storytelling. Caroline Kelada, […]

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]]> Ahmed Nour appointed as Head of McCann Content Studios – UAE https://campaignme.com/ahmed-nour-appointed-as-head-of-mccann-content-studios-uae/ Wed, 29 Oct 2025 09:49:19 +0000 https://campaignme.com/?p=111029 McCann Content Studios, part of FP7 McCann MENAT, has appointed Ahmed Nour as Head of McCann Content Studios – UAE, reinforcing the agency’s commitment to driving social and influencer first growth and innovation across the market. With more than a decade of experience across global agencies and corporations, Nour brings a well-rounded view of the […]

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]]> Campaign Saudi Briefing: Leaders discuss transparency, AI tools, content and culture https://campaignme.com/campaign-saudi-briefing-leaders-talk-future-trends-transparency-ai-tools-content-and-culture/ Thu, 16 Oct 2025 19:09:47 +0000 https://campaignme.com/?p=110458 Campaign Middle East has successfully concluded its Campaign Saudi Briefing: Media and Marketing 2025 event in Riyadh, Saudi Arabia. The event welcomed close to 200 of the biggest names in the Kingdom’s brand and marketing landscape, including advertisers, agency leaders and adtech founders at the Sheraton Riyadh Hotel and Towers on 16 October for a […]

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]]> Meet 24 marketing leaders at the Campaign Saudi Briefing this October https://campaignme.com/meet-24-marketing-leaders-at-the-campaign-saudi-briefing-this-october/ Mon, 06 Oct 2025 09:33:52 +0000 https://campaignme.com/?p=109733 This October, the Campaign Saudi Briefing: Media & Marketing returns to Riyadh, bringing 24 industry leaders who will share their expertise on a variety of top-of-mind topics within media and marketing in Saudi Arabia. On Thursday, 16 October, at Sheraton Riyadh Hotel and Towers, Campaign Middle East will host the Kingdom’s marketers to discuss topics […]

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]]> McCann Content Studios expands into Saudi Arabia https://campaignme.com/mccann-content-studios-expands-into-saudi-arabia/ Mon, 19 May 2025 09:26:40 +0000 https://campaignme.com/?p=102533 McCann Content Studios Middle East has expanded its regional footprint with a new office in Riyadh, marking its official entry into the Saudi market. The move follows a period of the studio’s growth across MENA, with the studio reporting a 150 per cent increase in headcount and an expanded content ecosystem across key markets. Operating […]

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]]> BSH expands partnership with FP7 McCann Dubai, McCann Content Studios https://campaignme.com/bsh-expands-partnership-with-fp7-mccann-dubai-mccann-content-studios/ Tue, 08 Apr 2025 05:00:57 +0000 https://campaignme.com/?p=99784 BSH Home Appliances has expanded its partnership with Middle East Communications Network’s (MCN’s) agencies FP7 McCann Dubai and McCann Content Studios to lead integrated communications for its portfolio of brands across the GCC. This win significantly expands MCN’s relationship with BSH, building on FP7 McCann Turkey’s creative partnership established in 2023, with a multi-market, multi-brand […]

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]]> Subway UAE localises ‘Fery Good, Fery Nice’ menu in nostalgic campaign https://campaignme.com/subway-uae-localises-fery-good-fery-nice-menu-in-nostalgic-campaign/ Tue, 17 Dec 2024 07:30:11 +0000 https://campaignme.com/?p=93569 For the first time ever, Subway UAE has localised its menu, pioneering a bold move in partnership with Excellence Hot Sauce, to celebrate the fusion of bold flavors, local nostalgia, and the UAE’s vibrant music and arts scene. At the heart of this campaign is a celebration of Excellence Hot Sauce and chips, both cherished […]

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]]> McCann Content Studios wins Betty Crocker social media mandate https://campaignme.com/fp7-mccann-content-wins-betty-crocker-social-media-mandate/ Wed, 23 Oct 2024 13:36:39 +0000 https://campaignme.com/?p=91365 McCann Content Studios has won the social media mandate for General Mills’ Betty Crocker brand in the Middle East, following a competitive pitch. The expanded remit strengthens FP7McCann’s long-standing partnership with Betty Crocker and highlights McCann Content Studios’ growing influence in the MENA region. As part of the mandate, McCann Content Studios ME will manage […]

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]]> Are shorter deadlines, tighter budgets curtailing creativity in production? https://campaignme.com/are-shorter-deadlines-tighter-budgets-curtailing-creativity-in-production/ Mon, 07 Oct 2024 07:20:41 +0000 https://campaignme.com/?p=90543 Campaign Middle East surveyed a pick of industry experts within production to find out if shorter deadlines and tighter budgets are curtailing creativity. Here is what they had to say: Jack Wilkinson, Creative Producer, Create Production No All productions face challenges, but tighter deadlines and budgets can boost efficiency. Limited time pushes teams to stay […]

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