IAB GCC Archives - Campaign Middle East https://campaignme.com/tag/iab-gcc/ Fri, 19 Jul 2024 06:22:38 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png IAB GCC Archives - Campaign Middle East https://campaignme.com/tag/iab-gcc/ 32 32 MENA region is fourth largest adspend market https://campaignme.com/mena-region-is-fourth-largest-adspend-market/ Tue, 16 Jul 2024 12:44:37 +0000 https://campaignme.com/?p=87216 In 2023, the Middle East adspend exceeded the $6 billion threshold for the first time ever. This figure was calculated by the IAB MENA Adspend Results which was released early last month. The report covers a multi-method approach based on financial analysis & statistical modelling validated by in-depth interviews. It also includes a sell-side focus […]

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]]> The need for speed – By MMP’s Ayman Haydar https://campaignme.com/the-need-for-speed-by-mmps-ayman-haydar/ Tue, 12 Jul 2022 13:00:40 +0000 https://campaignme.com/?p=51233 I always have the same question in mind when writing for this particular issue: How do I strike the right balance between optimism and realism? New opportunities exist, but there are challenges to overcome in an increasingly fragmented media landscape fraught with complications around privacy, continued walled garden dominance and the detrimental knock-on effect for local […]

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]]> IAB: MENA digital adspend reaches $4.58bn https://campaignme.com/iab-mena-digital-adspend-reaches-458bn/ Fri, 17 Jun 2022 07:10:41 +0000 https://campaignme.com/?p=50325 MENA digital advertising spend reached $4.58bn in 2021, nearly a full $1bn increase on the previous year according to the IAB GCC who released the results of the study on 16th June. This reflects an increase of 25.9% over the 2020 investments for the region. Following on from the inaugural 2020 study, this report included […]

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]]> IAB GCC announces new board members and elects chair and vice chair https://campaignme.com/iab-gcc-announces-new-board-members-and-elects-chair-and-vice-chair/ Tue, 26 Apr 2022 11:18:02 +0000 https://campaignme.com/?p=47988 The IAB GCC held its general assembly on 6 April 2022 in which it announced the new Board for the 2022-2024 period. Comprised 15 different companies representing: ·  Publishers/Sales Houses: Anghami, Augustus Media, Choueiri Group, MBC, MMP ·  Agencies: GroupM, Havas, MCN, Omnicom Media Group, Publicis Media ·  Technology Platforms: Amazon, Google, Meta, Snap, Twitter […]

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]]> ABG, IAB GCC and TAG launch new standards to fight criminal activity and promote brand safety in digital advertising in GCC region https://campaignme.com/abg-iab-gcc-and-tag-launch-new-standards-to-fight-criminal-activity-and-promote-brand-safety-in-digital-advertising-in-gcc-region/ Wed, 17 Nov 2021 10:19:27 +0000 https://campaignme.com/?p=42843 The Advertising Business Group (ABG) and Interactive Advertising Bureau (IAB GCC) have partnered with the Trustworthy Accountability Group (TAG) – a cross-industry self-regulatory initiative to fight criminal activity and promote brand safety in the digital advertising supply chain – to launch TAG’s international standards in the Gulf Cooperation Council (GCC) region of the Middle East. […]

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]]> The ABG & IAB GCC to host the launch of the Trustworthy Accountability Group (TAG) in the GCC https://campaignme.com/the-abg-iab-gcc-to-host-the-launch-of-the-trustworthy-accountability-group-tag-in-the-gcc/ Wed, 10 Nov 2021 12:26:39 +0000 https://campaignme.com/?p=42552 The ABG and the Interactive Advertising Bureau (IAB) are partnering with the Trustworthy Accountability Group (TAG) to promote TAG’s launch in the GCC. Join the webinar on November 17, 4 – 5 PM UAE time. For agencies, publishers and media owners, TAG’s standards will help foster greater trust and transparency and create a more brand-safe environment for advertisers. The webinar has industry […]

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]]> IAB GCC reveals first results of MENA digital adspend research study https://campaignme.com/iab-gcc-reveals-first-results-of-mena-digital-adspend-research-study/ Thu, 23 Sep 2021 12:19:33 +0000 https://campaignme.com/?p=40897 By Sofia Serrano The GCC chapter of the Interactive Advertising Bureau (IAB) released for the first time a study that revealed the investment for the digital adspend in the region. The study revealed that the total digital adspend in MENA in 2020 was $3.64 bn. Other findings included how the growth of social and video […]

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