hyperpersonalisation Archives - Campaign Middle East https://campaignme.com/tag/hyperpersonalisation/ Thu, 09 Oct 2025 08:09:17 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png hyperpersonalisation Archives - Campaign Middle East https://campaignme.com/tag/hyperpersonalisation/ 32 32 The MENA Power List 2025: Boopin’s Shadi Abdulhadi https://campaignme.com/the-mena-power-list-2025-boopins-shadi-abdulhadi/ Thu, 09 Oct 2025 07:16:57 +0000 https://campaignme.com/?p=109990 Title: Founder & CEO, Boopin Years in the role: 14 years Years in the industry: 18 years Years in the Middle East region: 40 years Power Essay: The age of hyper personalisation – from mass media to ‘me media’ Advertising has always evolved in tandem with the tools of its time, from print to radio […]

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]]> Beyond the awards: Key brand lessons from Cannes Lions 2025 https://campaignme.com/beyond-the-awards-key-brand-lessons-from-cannes-lions-2025/ Mon, 07 Jul 2025 06:55:16 +0000 https://campaignme.com/?p=105088 I had the privilege this year to attend the Cannes Lions International Festival of Creativity and was honoured to return with six Lions. It marked a proud moment for Saudi Arabia, HungerStation, and our creative partners at VML. The experience was both energising and eye-opening, showcasing how brands are redefining storytelling, technology, and brand building. […]

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]]> McLaren Middle East hits the road with the UAE’s female supercar community https://campaignme.com/mclaren-middle-east-hits-the-road-with-the-uaes-female-supercar-community/ Thu, 17 Apr 2025 12:03:13 +0000 https://campaignme.com/?p=100943 Last month, McLaren Middle East brought together members of the UAE’s female supercar community for a women-only event that highlighted shared passions, individuality, and a growing presence within the region’s automotive scene. The gathering, held in collaboration with TUMI at Leña, served as both a social and cultural moment for a community that’s often underrepresented […]

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]]> Navigating the future of hyperpersonalisation with AI in 2025 https://campaignme.com/navigating-the-future-of-hyperpersonalisation-with-ai-in-2025/ Fri, 17 Jan 2025 11:28:03 +0000 https://campaignme.com/?p=94877 In 2025, AI will have matured into an even more sophisticated tool for hyperpersonalisation, revolutionising how businesses interact with consumers. By analysing data—from browsing history and past interactions to preferences and demographics—AI will tailor responses that are uniquely personal, creating increasingly human-like engagements. Hyperpersonalisation will give businesses an unprecedented ability to connect with consumers on […]

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]]> The year for retention marketing – by Webengage’s Hetarth Patel https://campaignme.com/the-year-for-retention-marketing-by-webengages-hetarth-patel/ Wed, 15 Feb 2023 09:34:26 +0000 https://campaignme.com/?p=58052 By Hetarth Patel, VP – MENA and managing director – UAE, WebEngage The money-burning, valuation-chasing startups have woken up to the harsh realities of a funding winter in the last few months. The “stagflation” dilemma — a recession-inflation situation — has prompted VCs to apply a firm brake on their beneficiaries’ spending spree. Even the […]

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