Hussein M. Dajani Archives - Campaign Middle East https://campaignme.com/tag/hussein-m-dajani/ Mon, 13 Apr 2026 13:36:54 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Hussein M. Dajani Archives - Campaign Middle East https://campaignme.com/tag/hussein-m-dajani/ 32 32 The pursuit of efficiency https://campaignme.com/the-pursuit-of-efficiency/ Thu, 12 Mar 2026 11:58:13 +0000 https://campaignme.com/?p=117727 I still remember sitting in a boardroom in Jeddah two years ago, watching a colleague marketing director present a campaign that had taken his team six weeks to concept. Today, that same team generates fifty variations of creative in six minutes. The room celebrates the speed. I wonder what we’ve lost along the way. Across […]

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]]> Agency of the Year Middle East reveals additions to 2025 jury https://campaignme.com/agency-of-the-year-middle-east-reveals-additions-to-2025-jury/ Tue, 12 Aug 2025 06:54:28 +0000 https://campaignme.com/?p=106147 Campaign Middle East is proud to announce the second batch of judges for its Agency of the Year Middle East 2025 awards jury, adding eleven brand marketers to the set. The jury for the Awards is made up of client-side marketers, who are tasked with meticulously reviewing case submissions across more than 30 industry specific […]

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]]> Do AI influencers resonate? https://campaignme.com/do-ai-influencers-resonate/ Thu, 03 Jul 2025 07:28:07 +0000 https://campaignme.com/?p=104917 Forget everything you thought you knew about influencers. Turns out, brands are leaning into ones that don’t drink matcha, go on sponsored retreats, and don’t even exist – at least not in the traditional sense. In today’s digital-first landscape, some of the most compelling brand voices aren’t human at all. They’re virtual, coded brand ambassadors. […]

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]]> Volvo releases its first AI-generated film to ‘Come Back Stronger’ in Saudi Arabia https://campaignme.com/volvo-releases-its-first-ai-generated-film-to-come-back-stronger-in-saudi-arabia/ Mon, 03 Mar 2025 06:20:41 +0000 https://campaignme.com/?p=97206 Volvo has launched its first AI-generated brand film worldwide, and the first of its kind in Saudi Arabia, as part of its Come Back Stronger campaign. The campaign was launched in partnership with Electromin, Petromin’s e-mobility division; LION, the creative arm of Fast Ventures; media and marketing partner Platformance; and PR and influencer support from PR […]

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]]> Saudi Focus: A bold new era for marketing in the Kingdom https://campaignme.com/saudi-focus-a-bold-new-era-for-marketing-in-the-kingdom/ Mon, 03 Feb 2025 08:29:34 +0000 https://campaignme.com/?p=95489 As Saudi Arabia continues its transformation under Vision 2030, the Kingdom’s marketing landscape is poised for both exhilarating opportunities and significant challenges.  In 2025, Saudi Arabia will not be a static market but one in constant motion – a place where technology, culture and consumer expectations are evolving at an unprecedented rate. For marketers, the […]

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]]> AI-powered influencers: Saudi Arabia’s new frontier for brand engagement https://campaignme.com/ai-powered-influencers-saudi-arabias-new-frontier-for-brand-engagement/ Mon, 18 Nov 2024 08:35:05 +0000 https://campaignme.com/?p=92440 The rapid evolution of digital technology has given birth to a new phenomenon in marketing: virtual AI influencers. These digital personas, crafted through artificial intelligence and 3D modeling, have taken the global social media landscape by storm, engaging audiences with lifelike appearances, personalities, and stories. But what is the potential for virtual AI-powered influencers in […]

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]]> Lost in translation: Why foreign agencies tend to miss the mark in Saudi Arabia https://campaignme.com/lost-in-translation-why-foreign-agencies-tend-to-miss-the-mark-in-saudi-arabia/ Mon, 07 Oct 2024 05:00:23 +0000 https://campaignme.com/?p=90509 Saudi Arabia is in the midst of a remarkable transformation, driven by Vision 2030, which has triggered rapid growth across industries. As the Kingdom opens new doors to businesses, agencies from around the globe, especially those from neighbouring GCC markets, are eager to capitalise on the opportunities. But the truth is: breaking into the Saudi […]

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]]> Hussein M. Dajani leaves Nissan to join Deloitte Digital https://campaignme.com/hussein-m-dajani-leaves-nissan-to-join-deloitte-digital/ Fri, 25 Feb 2022 07:08:22 +0000 https://campaignme.com/?p=45710 Hussein M. Dajani is leaving Nissan Motor Co. for a partner role with Deloitte Digital in the Middle East. During his 20-year career, Dajani has been able to demonstrate astute leadership, career growth, corporate success, strategic thinking as well as building a personal brand (through thought leadership and conference presentations) – all of which were […]

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