Hussein Freijeh Archives - Campaign Middle East https://campaignme.com/tag/hussein-freijeh/ Thu, 07 May 2026 13:15:29 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Hussein Freijeh Archives - Campaign Middle East https://campaignme.com/tag/hussein-freijeh/ 32 32 Snap launches Promoted Places, transforming the Snap Map into real-world discovery https://campaignme.com/snap-launches-promoted-places-transforming-the-snap-map-into-real-world-discovery/ Thu, 07 May 2026 10:29:43 +0000 https://campaignme.com/?p=121696 Snap Inc. announced the launch of Promoted Places, a new platform update that brings sponsored locations directly to the Snapchat Map, enabling brands to drive measurable in-store visits at scale. With more than 400 million Snapchatters using the Snap Map each month, and users in the GCC opening the app more than 45 times per […]

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]]> The Annual: Top 25 movers and shakers of 2025 https://campaignme.com/the-annual-top-25-movers-and-shakers-of-2025/ Wed, 07 Jan 2026 07:28:44 +0000 https://campaignme.com/?p=113998 The brand and marketing industry in the Middle East witnessed several high-level appointments, promotions and the creation of multiple new regional roles in 2025. From new C-suite brand-side marketing officers, directors and heads of marketing, to major movements at the highest levels of agencies, Campaign Middle East has taken cognizance of some of the biggest […]

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]]> Snap to unveil next-gen AR Spectacles at BRIDGE Summit 2025 https://campaignme.com/snap-to-unveil-next-gen-ar-spectacles-at-bridge-summit-2025/ Fri, 28 Nov 2025 11:59:08 +0000 https://campaignme.com/?p=112638 Snap Inc. is set to unveil its latest next-generation augmented reality glasses for the first time in the UAE at the BRIDGE Summit, the world’s largest debut media event taking place in Abu Dhabi from December 8–10, marking a future where digital experiences enhance rather than replace the real world. As part of its participation, […]

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]]> Hussein Freijeh takes on expanded role leading Snap’s APAC region https://campaignme.com/hussein-freijeh-takes-on-expanded-role-leading-snaps-apac-region/ Tue, 25 Nov 2025 09:44:07 +0000 https://campaignme.com/?p=112332 Snap Inc. today has expanded the leadership remit of Hussein Freijeh to include the Asia-Pacific region, in the role of Vice President for both APAC and MENA. Freijeh will now lead Snap’s strategy and operations across the two regions. Having successfully launched and scaled Snap’s presence in the Middle East as VP for MENA, Freijeh […]

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]]> Snap Inc. and Qatar Museums launch immersive AR experiences in latest campaign https://campaignme.com/snap-inc-and-qatar-museums-launch-immersive-ar-experiences-in-latest-campaign/ Mon, 17 Nov 2025 05:30:17 +0000 https://campaignme.com/?p=111904 Snap Inc. partnered with Qatar Museums (QM) to celebrate its anniversary with an immersive augmented reality (AR) experience. As part of the broader “Evolution Nation” campaign, these activations bring Qatar’s rich cultural heritage and contemporary identity to life through innovative digital storytelling. This initiative launches with immersive AR experiences at the National Museum of Qatar […]

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]]> Snap Inc. expands regional footprint with new office in Qatar https://campaignme.com/snap-inc-expands-regional-footprint-with-new-office-in-qatar/ Tue, 28 Oct 2025 08:10:49 +0000 https://campaignme.com/?p=110913 In a region rapidly shaping the future of digital innovation, Snap Inc. has officially opened its new office in Doha’s Msheireb district, in the presence of Founder and Chief Executive Officer Evan Spiegel and Sheikh Jassim bin Mansour bin Jabor Al Thani, Director of the Government Communications Office (GCO). This expansion marks a major milestone […]

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]]> Antoine Challita appointed as UAE Country Head at Snap Inc. https://campaignme.com/antoine-challita-appointed-as-uae-country-head-at-snap-inc/ Wed, 03 Sep 2025 10:10:37 +0000 https://campaignme.com/?p=108010 Snap Inc. has appointed Antoine Challita as UAE Country Head to oversee the development and execution of Snap’s business and commercial strategy while driving innovation and growth in key revenue streams. The appointment aims to cement Snap’s long-term commitment to the market and the strategic importance of maintaining a strong presence in the Emirates. The […]

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]]> NMSS’ Move for MS campaign uses Snap AR to shed light on multiple sclerosis https://campaignme.com/nmss-move-for-ms-campaign-uses-snap-ar-to-shed-light-on-multiple-sclerosis/ Fri, 28 Mar 2025 05:00:44 +0000 https://campaignme.com/?p=98610 In line with MS Awareness Month, the National Multiple Sclerosis Society (NMSS) in collaboration with Snap, has launched its Move for MS campaign, which includes an interactive step challenge powered by the Snap Camera. Coupled with the launch of Snap’s step counter augmented reality (AR) experience in the region, the initiative encourages people across the […]

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]]> Snap Inc inks MoU with Qatar’s GCO to launch AR Academy for the MENA region https://campaignme.com/snap-inc-inks-mou-with-qatars-gco-to-launch-ar-academy-for-the-mena-region/ Wed, 26 Feb 2025 09:00:19 +0000 https://campaignme.com/?p=96982 Snap Inc. has signed a memorandum of understanding (MoU) with Qatar’s Government Communications Office (GCO) to launch an Augmented Reality (AR) Academy in the MENA region. Announced at Web Summit Qatar 2025, the agreement marks a step in unlocking creative potential across the region and driving digital innovation. The partnership with GCO for the AR […]

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]]> Snap reveals platform makeover, new AR Lens Studio, GenAI Suite https://campaignme.com/snap-reveals-platform-makeover-new-ar-lens-studio-genai-suite/ Wed, 18 Sep 2024 12:37:51 +0000 https://campaignme.com/?p=89733 Snap has revealed a series of updates to the platform, as well as new creative opportunities for Snapchatters, creators, and brands alike at the sixth edition of the Snap Partner Summit (SPS). The latest features include a new profile design created to elevate the user experience; more tools to make content and build communities; and […]

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