HUMAIN Archives - Campaign Middle East https://campaignme.com/tag/humain/ Wed, 13 May 2026 14:48:55 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png HUMAIN Archives - Campaign Middle East https://campaignme.com/tag/humain/ 32 32 Saudi Report 2026: The AI inside-out shift https://campaignme.com/saudi-report-2026-the-ai-inside-out-shift/ Wed, 13 May 2026 14:48:55 +0000 https://campaignme.com/?p=122001 Everyone wants to be artificial intelligence (AI)-enabled right now. The pressure is real. The technology is moving fast. Nobody wants to be caught standing still. But the biggest mistake marketers are making with AI right now is not moving too slowly; it is asking the wrong question entirely. If your starting point is ‘which tools […]

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]]> Luma AI’s Jason Day on how agentic AI is remaking the creative process of marketing https://campaignme.com/luma-ais-jason-day-on-how-agentic-ai-is-remaking-the-creative-process-of-marketing/ Fri, 13 Mar 2026 12:30:17 +0000 https://campaignme.com/?p=117351 Agentic AI is remaking the strategic and creative process within marketing from the inside out. This is not a ‘nice-to-have’ plug-and-play tool that only improves efficiency; it is a holistic reformation of how end-to-end marketing workflows operate – from ideation, conception and exploration to adaptation, iteration and how the message is shipped and optimised for […]

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]]> Augmented intelligence: Substance and strategy > speed and scale https://campaignme.com/augmented-intelligence-substance-and-strategy-speed-and-scale/ Thu, 12 Mar 2026 15:49:27 +0000 https://campaignme.com/?p=117665 Let’s get the artificial intelligence (AI) fundamentals out of the way before the deep dive: What comes to mind when “AI-augmented marketing” is spoken out loud? If the words speed, scale and shortcuts are the unspoken mental response, it’s time to pause. The problem with speed is that it’s not quite the same as direction. […]

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]]> PIF’s HUMAIN appoints Abeer Al Qadi as Chief Marketing Officer https://campaignme.com/pifs-humain-appoints-abeer-al-qadi-as-chief-marketing-officer/ Thu, 12 Mar 2026 09:30:51 +0000 https://campaignme.com/?p=117656 HUMAIN, a Public Investment Fund (PIF) company building end-to-end AI capabilities – from leading AI infrastructure and Arabic-first LLMs to multimodal foundation models and advanced intelligence – has appointed Abeer Al Qadi as its new Chief Marketing Officer (CMO). Al Qadi takes the mantle from former Acting CMO Steve Plimsoll, who continues in his role as […]

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]]> Publicis Groupe Middle East picks Luma AI as Gen AI partner with HUMAIN Create https://campaignme.com/publicis-groupe-middle-east-picks-luma-ai-as-gen-ai-creative-partner-with-humain-create/ Thu, 12 Feb 2026 04:00:24 +0000 https://campaignme.com/?p=116122 Publicis Groupe Middle East has strategically partnered with Luma AI, a frontier artificial intelligence (AI) company building multimodal artificial general intelligence (AGI), to support AI-driven advertising, creative production and serve as the preferred generative AI technology partner for the Groupe across Saudi Arabia and the wider MENA region. Through the partnership, Publicis Groupe Middle East […]

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]]> S4 Capital’s Monks opens Cairo Office led by GM Hoda El Nazer https://campaignme.com/s4-capitals-monks-opens-cairo-office-led-by-general-manager-hoda-el-nazer/ Wed, 17 Dec 2025 06:15:10 +0000 https://campaignme.com/?p=113339 Monks, S4 Capital’s global, purely digital, data-driven, unitary operating brand, has expanded its footprint in the Middle East and Africa region (MEA) with the opening of an Egyptian office in Cairo. Led by industry powerhouse Hoda El Nazer as General Manager, Monks’ new hub intends to create high-quality, high-impact and highly scalable content out of […]

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]]> HUMAIN unveils HUMAIN ONE: A next-gen agentic AI operating system at FII in Riyadh https://campaignme.com/humain-unveils-humain-one-a-next-gen-agentic-ai-operating-system-at-fii-in-riyadh/ Tue, 28 Oct 2025 13:41:39 +0000 https://campaignme.com/?p=110960 HUMAIN, a global AI company under the Public Investment Fund (PIF) that is building end-to-end AI stack capabilities, has launched HUMAIN ONE, its proprietary agentic AI operating system, at the 9th edition of the Future Investment Initiative (FII9) in Riyadh. Designed to redefine enterprise AI, HUMAIN ONE automates complex back-office operations ensuring tasks are completed […]

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]]> Campaign Saudi Briefing: Leaders discuss transparency, AI tools, content and culture https://campaignme.com/campaign-saudi-briefing-leaders-talk-future-trends-transparency-ai-tools-content-and-culture/ Thu, 16 Oct 2025 19:09:47 +0000 https://campaignme.com/?p=110458 Campaign Middle East has successfully concluded its Campaign Saudi Briefing: Media and Marketing 2025 event in Riyadh, Saudi Arabia. The event welcomed close to 200 of the biggest names in the Kingdom’s brand and marketing landscape, including advertisers, agency leaders and adtech founders at the Sheraton Riyadh Hotel and Towers on 16 October for a […]

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]]> World’s leading creative minds to converge in Riyadh for Athar Festival 2025 https://campaignme.com/worlds-leading-creative-minds-to-converge-in-riyadh-for-athar-festival-2025/ Tue, 14 Oct 2025 04:00:31 +0000 https://campaignme.com/?p=110283 All eyes are on Riyadh as leaders, decision makers, game-changers, young professionals, and emerging talent from all over are set to converge at Athar – Saudi Festival of Creativity, the Kingdom’s largest gathering of the creative marketing industry. Among them is a powerhouse lineup of over 200 leading creative and inspirational minds representing some of […]

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]]> Meet 24 marketing leaders at the Campaign Saudi Briefing this October https://campaignme.com/meet-24-marketing-leaders-at-the-campaign-saudi-briefing-this-october/ Mon, 06 Oct 2025 09:33:52 +0000 https://campaignme.com/?p=109733 This October, the Campaign Saudi Briefing: Media & Marketing returns to Riyadh, bringing 24 industry leaders who will share their expertise on a variety of top-of-mind topics within media and marketing in Saudi Arabia. On Thursday, 16 October, at Sheraton Riyadh Hotel and Towers, Campaign Middle East will host the Kingdom’s marketers to discuss topics […]

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