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	<title>hospitality brands Archives - Campaign Middle East</title>
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		<title>Example strengthens strategy leadership amid global demand for earned-first brand building</title>
		<link>https://campaignme.com/example-strengthens-strategy-leadership-amid-global-demand-for-earned-first-brand-building/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Wed, 06 May 2026 07:22:30 +0000</pubDate>
				<category><![CDATA[Appointments]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Andy El-Bayeh]]></category>
		<category><![CDATA[appointments]]></category>
		<category><![CDATA[Ash Stapleton]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Chris Loukakis]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[concept]]></category>
		<category><![CDATA[cultural campaigns]]></category>
		<category><![CDATA[cultural creative]]></category>
		<category><![CDATA[Destination marketing]]></category>
		<category><![CDATA[destination positioning]]></category>
		<category><![CDATA[Earned-First approach]]></category>
		<category><![CDATA[Example]]></category>
		<category><![CDATA[experience development]]></category>
		<category><![CDATA[hospitality brands]]></category>
		<category><![CDATA[luxury hotel marketing]]></category>
		<category><![CDATA[Rebecca Jarvie-Gibbs]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=121570</guid>

					<description><![CDATA[<p>Example, the cultural creative and communications agency working with some of the world&#8217;s most recognised luxury hotel, destination and hospitality brands, has made two senior appointments to its strategy leadership team. Chris Loukakis has been promoted to Chief Strategy Officer and Ash Stapleton joins as Strategy Director. The appointments reflect growing demand for Example&#8217;s Earned-First [&#8230;]</p>
<p>The post <a href="https://campaignme.com/example-strengthens-strategy-leadership-amid-global-demand-for-earned-first-brand-building/">Example strengthens strategy leadership amid global demand for earned-first brand building</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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		<title>Why Instagram just became hospitality’s secret SEO weapon</title>
		<link>https://campaignme.com/why-instagram-just-became-hospitalitys-secret-seo-weapon/</link>
		
		<dc:creator><![CDATA[Hiba Faisal]]></dc:creator>
		<pubDate>Fri, 11 Jul 2025 09:43:26 +0000</pubDate>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[discoverable]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[hospitality brands]]></category>
		<category><![CDATA[Instagram]]></category>
		<category><![CDATA[Marketers]]></category>
		<category><![CDATA[Sara Stosic]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[social content]]></category>
		<category><![CDATA[Sunset Hospitality Group]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=105324</guid>

					<description><![CDATA[<p>On July 10th, 2025, Instagram officially became indexable by Google – Instagram content is now discoverable outside of the Instagram app. For years, social content was a closed loop which for us was great for brand building and engagement but somehow disconnected from traditional digital acquisition. Why is this a big deal? Instagram posts from [&#8230;]</p>
<p>The post <a href="https://campaignme.com/why-instagram-just-became-hospitalitys-secret-seo-weapon/">Why Instagram just became hospitality’s secret SEO weapon</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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