Horizontal Digital Archives - Campaign Middle East https://campaignme.com/tag/horizontal-digital/ Tue, 13 Apr 2021 07:06:58 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Horizontal Digital Archives - Campaign Middle East https://campaignme.com/tag/horizontal-digital/ 32 32 Joining the club, by Horizontal Digital’s Robert McGovern https://campaignme.com/joining-the-club-by-horizontal-digitals-robert-mcgovern/ Tue, 13 Apr 2021 06:55:58 +0000 https://campaignme.com/?p=34981 The audio-based social networking app Clubhouse has exploded on to the social media scene over the last few months on a wave of hype originating from a host of technology enthusiasts, entrepreneurs and investors from Silicon Valley. The app is a kind of cross between radio and podcasts, combining the live nature of broadcast radio […]

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]]> Google says that user experience will soon affect your search ranking – by Robert McGovern https://campaignme.com/google-says-that-user-experience-will-soon-affect-your-search-ranking-by-robert-mcgovern/ Tue, 16 Jun 2020 11:00:20 +0000 https://campaignme.com/?p=25153 By Robert McGovern, digital strategist at Horizontal Digital Cast your mind back to 2015. It might seem like a lifetime ago for a lot of reasons, but it was also an inflection point of sorts for digital media – social media had finally revealed itself as a pay-to-play platform for advertisers, Direct-to-Consumer (DTC) brands had […]

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]]> The power of first-party data in a cookie-less world – by Robert McGovern https://campaignme.com/the-power-of-first-party-data-in-a-cookie-less-world-by-robert-mcgovern/ Mon, 01 Jun 2020 10:56:23 +0000 https://campaignme.com/?p=24788 By Robert McGovern, digital strategist at Horizontal Digital The humble web browser cookie doesn’t get much love these days. Despite being part of the fabric of the internet since web browsers took off in the mid-’90s, cookies still get a bad rap.  While they may have been integral to the way digital advertising and e-commerce […]

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