Horizon Holdings. Archives - Campaign Middle East https://campaignme.com/tag/horizon-holdings/ Tue, 12 May 2026 09:59:09 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Horizon Holdings. Archives - Campaign Middle East https://campaignme.com/tag/horizon-holdings/ 32 32 Cover Feature: From a pitch to a partnership https://campaignme.com/cover-feature-from-a-pitch-to-a-partnership/ Mon, 11 May 2026 05:00:34 +0000 https://campaignme.com/?p=121791 A strange paradox has been normalised at the heart of the brand-agency partnership landscape in the Middle East. Brands claim that they want sharper thinking, strategic consumer insights, stronger distinctiveness, larger share of voice, tangible returns on investment and creative work that connects with communities long after campaigns end. Yet, current pitch systems and the […]

The post Cover Feature: From a pitch to a partnership appeared first on Campaign Middle East.

]]> Is the pitching process a fair reflection of the client-agency working relationship? https://campaignme.com/is-the-pitching-process-a-fair-reflection-of-the-client-agency-working-relationship/ Tue, 05 May 2026 13:41:50 +0000 https://campaignme.com/?p=121516 In line with the theme for Campaign Middle East’s latest edition, this month’s industry forum involves one of the most spoken-about topics in the media, marketing, advertising and communications industry: pitching.  While not about the topic itself, the question for this month inspects if the pitching process really reflects the client-agency relationships afterwards. We posed the […]

The post Is the pitching process a fair reflection of the client-agency working relationship? appeared first on Campaign Middle East.

]]> Horizon FCB appoints Hani Aldajani as General Manager for Saudi Arabia https://campaignme.com/horizon-fcb-appoints-hani-aldajani-as-general-manager-for-saudi-arabia/ Mon, 20 Apr 2026 06:00:11 +0000 https://campaignme.com/?p=120764 Horizon FCB has appointed Hani Aldajani as General Manager of its Jeddah operation in Saudi Arabia, marking a significant milestone in the agency’s continued growth and commitment to strengthening its presence in the Kingdom. Aldajani brings more than 25 years of leadership experience across Saudi Arabia and the wider region. He has held senior roles within […]

The post Horizon FCB appoints Hani Aldajani as General Manager for Saudi Arabia appeared first on Campaign Middle East.

]]> The year ahead for (better) procurement and pitching practices https://campaignme.com/the-year-ahead-for-better-procurement-and-pitching-practices/ Tue, 03 Feb 2026 11:28:03 +0000 https://campaignme.com/?p=115482 I’ve spent 32 years in this industry and have been directly involved in the pitching process since 2005, both at a regional level and within global reviews that included our region. While our industry has evolved dramatically, one area has remained largely unchanged: the pitching process. To be fair, many pitches we receive are human, […]

The post The year ahead for (better) procurement and pitching practices appeared first on Campaign Middle East.

]]> Campaign Middle East: The MENA Power List 2025 https://campaignme.com/campaign-middle-east-the-mena-power-list-2025/ Fri, 10 Oct 2025 13:41:10 +0000 https://campaignme.com/?p=110125 Campaign Middle East’s MENA Power List 2025 brings together the industry’s most powerful people – the people steering creativity, media and marketing across the region. From holding company leaders and independent founders and chiefs to media network heads, this year’s Power List captures those who are driving the conversations, shaping business outcomes and what leadership […]

The post Campaign Middle East: The MENA Power List 2025 appeared first on Campaign Middle East.

]]> The MENA Power List 2025: Horizon Holdings’ Mazen Jawad https://campaignme.com/the-mena-power-list-2025-horizon-holdings-mazen-jawad/ Fri, 03 Oct 2025 10:36:09 +0000 https://campaignme.com/?p=109705 Title: CEO, Horizon Holdings Years in the role: More than 3 years Years in the industry: 31 years Years in the Middle East region: 27 years Power Essay: Brands are built to last if we let them In 1916, Albert Lasker worked with the California Fruit Growers Exchange to solve two problems: rising competition and […]

The post The MENA Power List 2025: Horizon Holdings’ Mazen Jawad appeared first on Campaign Middle East.

]]> Has the pitching process become more transparent within the Middle East brand and marketing industry? https://campaignme.com/has-the-pitching-process-become-more-transparent-within-the-middle-east-brand-and-marketing-industry/ Tue, 13 May 2025 11:52:40 +0000 https://campaignme.com/?p=102137 As the region’s marketing landscape matures, the way brands and agencies engage in the pitching process is also evolving. There’s been ongoing discussion around clarity, consistency and communication — but how much has actually changed on the ground? We asked voices from across the industry whether they’ve seen a shift towards greater transparency in the […]

The post Has the pitching process become more transparent within the Middle East brand and marketing industry? appeared first on Campaign Middle East.

]]> Rafic Saadeh inducted into IAA’s Advertising Hall of Fame https://campaignme.com/rafic-saadeh-inducted-into-iaas-advertising-hall-of-fame/ Mon, 03 Mar 2025 12:30:00 +0000 https://campaignme.com/?p=97264 Rafic Saadeh, Founder and Executive Chairman of Horizon Holdings (Horizon FCB Group), was recently inducted into the prestigious Advertising Hall of Fame by the IAA Lebanon Chapter. Saadeh, who now has more than 55 years of experience in the advertising industry, was already a trailblazer at a time when the industry was still establishing its […]

The post Rafic Saadeh inducted into IAA’s Advertising Hall of Fame appeared first on Campaign Middle East.

]]> Predictions 2025: The year ahead for creativity and technology https://campaignme.com/predictions-2025-the-year-ahead-for-creativity-and-technology/ Mon, 10 Feb 2025 10:00:55 +0000 https://campaignme.com/?p=95950 As we progress into 2025, I look back at our industry in the early 20’s and it feels like a million light years away. At the same time, I feel so fortunate and fascinated that my generation of advertising professionals have had the privilege of witnessing first-hand this huge transformation of our industry and how […]

The post Predictions 2025: The year ahead for creativity and technology appeared first on Campaign Middle East.

]]> 2024: A year of transformation, creativity and authenticity https://campaignme.com/2024-a-year-of-transformation-creativity-and-authenticity/ Tue, 31 Dec 2024 06:58:41 +0000 https://campaignme.com/?p=94165 As the curtains draw on 2024, I find myself reflecting on a year that has been both challenging and inspiring. In an age when our digital footprints deepen with every passing moment, the way we connect, communicate and create continues to evolve. The numbers alone are staggering – on average, we now spend more than […]

The post 2024: A year of transformation, creativity and authenticity appeared first on Campaign Middle East.

]]>