HomeBox Archives - Campaign Middle East https://campaignme.com/tag/homebox/ Mon, 18 Jul 2022 13:49:21 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png HomeBox Archives - Campaign Middle East https://campaignme.com/tag/homebox/ 32 32 Home Box transforms domestic workers’ ‘Hidden Room’ with Leo Burnett https://campaignme.com/home-box-transforms-domestic-workers-hidden-room-with-leo-burnett/ Mon, 18 Jul 2022 13:49:21 +0000 https://campaignme.com/?p=51457 Expat domestic workers are employed in many homes in the Middle East, but it is a segment that the home furniture and furnishing category, in general, has always left out. To understand the living spaces of domestic workers, furniture retailer Home Box asked 329 domestic workers about their favourite places in the homes they work […]

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]]> Liwa goes cricket-crazy for HomeBox with ‘Unboxing-Cricket’ series https://campaignme.com/liwa-goes-cricket-crazy-for-homebox-with-unboxing-cricket-series/ Wed, 30 Sep 2020 09:08:09 +0000 https://campaignme.com/?p=27754 What happens when the cricket-crazy meets the cricket illiterate? Tons of fun! Liwa’s videos for Homebox, strategically coinciding with the cricketing season, explore this virgin territory. The region, with a sizable proportion of expats from the Indian subcontinent, bring their love for cricket here – much to the amazement of the other expats. When the […]

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