History Archives - Campaign Middle East https://campaignme.com/tag/history/ Fri, 19 Dec 2025 06:53:34 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png History Archives - Campaign Middle East https://campaignme.com/tag/history/ 32 32 Creativity: The reason anyone bothered to buy a ticket in the first place https://campaignme.com/creativity-the-reason-anyone-bothered-to-buy-a-ticket-in-the-first-place/ Fri, 19 Dec 2025 06:50:45 +0000 https://campaignme.com/?p=113482 There’s a quiet myth that has crept into advertising over the last decade. It’s the one that says research is king, statistics are the backbone and logic lights the way. Lovely. Sensible. Entirely forgettable. Because if history has taught us anything, it’s that reason rarely makes history. Creativity does. Let’s face it, algorithms may know […]

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]]> Grand Egyptian Museum partners with Mansour in cinematic tribute to heritage https://campaignme.com/mansour-automotive-grand-egyptian-museum-partner-in-cinematic-tribute-to-heritage/ Tue, 14 Oct 2025 03:00:07 +0000 https://campaignme.com/?p=110274 To mark its partnership with the long awaited opening of the Grand Egyptian Museum, the largest museum in the world, Mansour Automotive has launched a striking trilogy of films from FP7 McCann Cairo, written and directed by Mostafa Sherif and produced by Key Films. The objective was to create a campaign that doesn’t just announce […]

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]]> Saudi welcomes HUMAIN Chat: ‘world’s most advanced’ Arabic-first AI app https://campaignme.com/saudi-welcomes-humain-chat-worlds-most-advanced-arabic-conversational-ai-app/ Tue, 26 Aug 2025 09:50:52 +0000 https://campaignme.com/?p=107160 HUMAIN, a Public Investment Fund (PIF) company building end-to-end AI capabilities, has launched HUMAIN Chat, a next-generation Arabic conversational AI app powered by ALLAM 34B, the organisation’s flagship Arabic large language model. HUMAIN Chat is built for the more than 400 million Arabic speakers and 2 billion Muslims worldwide who have been underserved by generative […]

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]]> Reflecting on 12 months of growth and success in Saudi Arabia https://campaignme.com/reflecting-on-12-months-of-growth-and-success-in-saudi-arabia/ Tue, 10 Dec 2024 06:38:45 +0000 https://campaignme.com/?p=93305 The past 12 months have been groundbreaking for Saudi Arabia. The Kingdom reported back on the progress it has made regarding its Saudi Vision 2030 strategy, with significant progress being made toward the 2030 targets, and some even surpassing their targets The Kingdom won the bid to host the 2030 World Expo in Riyadh, and […]

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]]> Spread Communications to represent Notorious Cafe https://campaignme.com/spread-communications-to-represent-notorious-cafe/ Mon, 14 Mar 2022 10:00:57 +0000 https://campaignme.com/?p=46287 Notorious, a new home-grown coffee company that takes pride in indulging its customers with new experiences is now being represented by Spread Communications. Established in 2021, founder Samer Mashal wanted to fuse his three favourite elements – film, sport and history – to create a single, revolutionary café and roastery. Notorious is a haven for […]

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]]> Power Essays 2020: 1916. Now, by MullenLowe’s Matthew Butterworth https://campaignme.com/power-essays-2020-1916-now-by-mullenlowes-matthew-butterworth/ Tue, 06 Oct 2020 07:00:32 +0000 https://campaignme.com/?p=28017 The idea of floating around on a hoverboard as Michael J Fox did in 1982 in Back to the Future was something we could never have imagined 38 years ago. Today, now that science fiction on our screens has become a reality, we see Lexus today selling hoverboards to the general public. We sometimes have […]

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