Hisham Lahouasnia Archives - Campaign Middle East https://campaignme.com/tag/hisham-lahouasnia/ Fri, 05 Jun 2026 14:26:57 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Hisham Lahouasnia Archives - Campaign Middle East https://campaignme.com/tag/hisham-lahouasnia/ 32 32 What actually makes a great world cup ad? https://campaignme.com/what-actually-makes-a-great-world-cup-ad/ Fri, 05 Jun 2026 14:26:57 +0000 https://campaignme.com/?p=122989 We sat down with our colleagues, from different backgrounds and with different relationships with football to review the biggest World Cup campaigns. What started as a creative review turned into something more interesting: a genuine argument about what a World Cup ad even means. The question nobody asks out loud Every four years, the marketing […]

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