Himanshu Vashishtha Archives - Campaign Middle East https://campaignme.com/tag/himanshu-vashishtha/ Fri, 03 Apr 2026 07:50:25 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Himanshu Vashishtha Archives - Campaign Middle East https://campaignme.com/tag/himanshu-vashishtha/ 32 32 SixthFactor launches AI-powered brand intelligence platform: BrandIQ https://campaignme.com/sixthfactor-launches-ai-powered-brand-intelligence-platform-brandiq/ Fri, 03 Apr 2026 07:50:25 +0000 https://campaignme.com/?p=118597 Global insights consultancy SixthFactor has rolled out a new brand health intelligence platform that monitors how brands are perceived and experienced across digital channels in real time. The ‘always-on’ brand intelligence platform developed by TheSixth.AI, SixthFactor’s proprietary AI analytics division, will continuously monitor and analyse digital brand signals across four interconnected dimensions to deliver a […]

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]]> Ease first, price second: What UAE shoppers really value in hypermarkets https://campaignme.com/ease-first-price-second-what-uae-shoppers-really-value-in-hypermarkets/ Mon, 30 Jun 2025 12:29:13 +0000 https://campaignme.com/?p=104580 Aisle layouts, loyalty schemes, and influencer reviews may not immediately seem connected – but in the UAE’s hypermarkets, they all shape how shoppers browse, decide, and spend. A recent study conducted by SixthFactor Consulting across three high-traffic Dubai hypermarkets offers one of the most detailed snapshots of in-store behaviour in the UAE in recent years. […]

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]]> How are US tariffs and the global trade war affecting Emirati consumers? https://campaignme.com/how-are-us-tariffs-and-the-global-trade-war-affecting-emirati-consumers/ Wed, 07 May 2025 06:00:12 +0000 https://campaignme.com/?p=101859 Emirati consumers have opened up about the perceived impact of recent global trade tariff shifts, particularly US tariffs on Chinese goods, as well as how it affects their expectations around the prices of goods, product variety, and overall market and consumer sentiment. In a recent SixthFactor survey, 100 UAE nationals who were part of a […]

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