Hills advertising Archives - Campaign Middle East https://campaignme.com/tag/hills-advertising/ Tue, 02 Jun 2026 10:51:21 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Hills advertising Archives - Campaign Middle East https://campaignme.com/tag/hills-advertising/ 32 32 Is regional marketing more brand-led than campaign-led? https://campaignme.com/is-regional-marketing-more-brand-led-than-campaign-led/ Tue, 02 Jun 2026 07:30:46 +0000 https://campaignme.com/?p=122674 As marketers across the Middle East navigate the pressure to deliver immediate results while building brand, a key question continues to divide the industry: is regional marketing truly brand-led, or has it become overly campaign-led? For some, the region remains trapped in a loop of short-term activations, seasonal moments and performance-driven tactics that prioritise immediate […]

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]]> Why OOH can no longer be sold like OOH https://campaignme.com/why-ooh-can-no-longer-be-sold-like-ooh/ Thu, 21 May 2026 05:00:17 +0000 https://campaignme.com/?p=122206 The OOH industry is still largely selling a modern channel through an outdated model. A location is selected. A format is purchased. Visibility is delivered. The logic has remained largely unchanged for decades. But audiences no longer experience cities that way. People move through connected environments, repeated routes, and continuous exposure patterns. Yet much of […]

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]]> Hills doubles down on OOH with AED1bn infrastructure investment https://campaignme.com/hills-doubles-down-on-ooh-with-aed-1bn-infrastructure-investment/ Tue, 12 May 2026 10:33:21 +0000 https://campaignme.com/?p=121618 Hills Advertising has revealed that it is investing AED1bn (approximately $272m) towards the expansion and digisation of its out-of-home (OOH) network in Dubai. The development is a part of Dubai’s broader OOH landscape, which is managed by Mada Media, which oversees the organisation and development of the sector. The invested amount will go towards the […]

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]]> Mada Media, Hills Advertising sign deal for advanced DOOH integration in Dubai https://campaignme.com/mada-media-hills-advertising-sign-deal-for-advanced-dooh-integration-in-dubai/ Mon, 20 Apr 2026 08:16:23 +0000 https://campaignme.com/?p=120741 Mada Media has signed an agreement with media agency Hills Advertising wherein its portfolio of premium advertising assets across various streets in Dubai will be managed by the company to enhance the digitalisation of out-of-home (OOH) assets in the city. Mada Media, the company responsible for organising, developing and managing the OOH advertising sector in […]

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]]> Hills Advertising’s Sami Al Mufleh highlights trust, creativity at World Governments Summit https://campaignme.com/hills-advertisings-sami-al-mufleh-highlights-trust-creativity-at-world-governments-summit/ Thu, 05 Feb 2026 05:00:06 +0000 https://campaignme.com/?p=115633 As part of its renewed partnership with the World Governments Summit in 2026, Hills Advertising has participated in a round table discussion under the theme: ‘The Future of Communication and Storytelling’. The session explored how communication is evolving in the age of artificial intelligence (AI), digital influence, cultural storytelling and governance. It also delved into […]

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]]> Hills Advertising renews partnership with World Governments Summit https://campaignme.com/hills-advertising-renews-strategic-partnership-with-world-governments-summit/ Tue, 20 Jan 2026 09:00:09 +0000 https://campaignme.com/?p=114767 Hills Advertising, one of the largest and most experienced owner and operator of outdoor advertising in Dubai, has reaffirmed its long-standing strategic partnership with the World Governments Summit, extending a collaboration that began more than a decade ago, which now enters its next 10-year chapter. The 2026 edition is set to be the largest in […]

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]]> The OOH network effect: from visibility to influence https://campaignme.com/the-ooh-network-effect-from-visibility-to-influence/ Thu, 06 Nov 2025 09:07:27 +0000 https://campaignme.com/?p=111448 In the fast-paced world of advertising, out-of-home (OOH) media holds a unique power: the undeniable impact of physical presence. But the true magic unfolds not with a single billboard, but with a strategically woven network across key, high-traffic areas. This is where OOH transforms from visibility to undeniable influence. This was the case for yet […]

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]]> Case study: Maximising exposure beyond Sheikh Zayed Road https://campaignme.com/maximising-exposure-beyond-sheikh-zayed-road/ Wed, 05 Nov 2025 09:47:41 +0000 https://campaignme.com/?p=111359 A leading brand approached Hills Advertising with a clear objective – to secure maximum exposure on Sheikh Zayed Road, Dubai’s most prestigious and high-traffic corridor. The client wanted high visibility in what is often seen as the city’s most desired advertising location. The team at Hills Advertising believes true campaign effectiveness comes from a balance […]

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]]> Campaign Middle East: The MENA Power List 2025 https://campaignme.com/campaign-middle-east-the-mena-power-list-2025/ Fri, 10 Oct 2025 13:41:10 +0000 https://campaignme.com/?p=110125 Campaign Middle East’s MENA Power List 2025 brings together the industry’s most powerful people – the people steering creativity, media and marketing across the region. From holding company leaders and independent founders and chiefs to media network heads, this year’s Power List captures those who are driving the conversations, shaping business outcomes and what leadership […]

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]]> The MENA Power List 2025: Hills Advertising’s Sami Al Mufleh https://campaignme.com/the-mena-power-list-hills-advertisings-sami-al-mufleh/ Wed, 08 Oct 2025 07:31:46 +0000 https://campaignme.com/?p=109916 Title: Founder and CEO, Hills Advertising Years in the role: 22 years Years in the industry: 29 years Years in the Middle East region: 33 years Other roles / board memberships: Formal diplomatic position as Ambassador of Antigua and Barbuda to Jordan; Board member of several private and international company boards Power Essay: Why creativity must remain […]

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