Hicham Auajjar Archives - Campaign Middle East https://campaignme.com/tag/hicham-auajjar/ Thu, 05 Dec 2024 11:31:52 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Hicham Auajjar Archives - Campaign Middle East https://campaignme.com/tag/hicham-auajjar/ 32 32 Digital Essays 2024: The shape of talent to come https://campaignme.com/digital-essays-2024-the-shape-of-talent-to-come/ Thu, 28 Nov 2024 13:01:17 +0000 https://campaignme.com/?p=92902 The world of media and marketing changes at pace, and this is felt deeply in the digital space. The rapid evolution of technology, innovation and AI is building momentum. As an industry that requires continual upskilling and learning, it’s important to keep sight of what knowledge and skills will drive success. Equipping your business with […]

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]]> Campaign OOH event wrap: Experts discuss programmatic, measurement and collaboration https://campaignme.com/campaign-ooh-event-wrap-experts-discuss-programmatic-measurement-and-collaboration/ Mon, 25 Nov 2024 12:20:47 +0000 https://campaignme.com/?p=92649 The OOH industry has not only claimed its spot as a credible and highly effective form of traditional advertising, driving brand consideration, purchase intent, and business outcomes, but it has also been chosen by consumers as a highly trusted medium, given its permanence and placement within the natural urban landscape. Advancement in digital technologies, the […]

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]]> Product feeds, the backbone of your e-commerce strategy, by Group M’s Hicham Auajjar https://campaignme.com/product-feeds-the-backbone-of-your-e-commerce-strategy-by-group-ms-hicham-auajjar/ Mon, 02 Nov 2020 05:30:25 +0000 https://campaignme.com/?p=29148 Product feeds are the fuel of your e-commerce marketing. They are invisible to your visitors, sit behind your e-commerce presence but are key to your e-commerce success. Although they are often underestimated by marketers, seen as a technical element under the remit of their technical teams, they can make or break campaigns. So, what exactly […]

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