Hiba Momani Archives - Campaign Middle East https://campaignme.com/tag/hiba-momani/ Tue, 02 Jun 2026 10:51:21 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Hiba Momani Archives - Campaign Middle East https://campaignme.com/tag/hiba-momani/ 32 32 Is regional marketing more brand-led than campaign-led? https://campaignme.com/is-regional-marketing-more-brand-led-than-campaign-led/ Tue, 02 Jun 2026 07:30:46 +0000 https://campaignme.com/?p=122674 As marketers across the Middle East navigate the pressure to deliver immediate results while building brand, a key question continues to divide the industry: is regional marketing truly brand-led, or has it become overly campaign-led? For some, the region remains trapped in a loop of short-term activations, seasonal moments and performance-driven tactics that prioritise immediate […]

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]]> Women in Advertising: Rethink young, Arab, female engagement https://campaignme.com/women-in-advertising-rethink-young-arab-female-engagement/ Tue, 26 Aug 2025 11:00:43 +0000 https://campaignme.com/?p=107195 Across the MENA region, a powerful shift is under way – one that has the potential to shape the cultural and commercial landscape for decades to come: the rise of a digital-first generation of Arab girls. They are assertive, deeply connected, unapologetically expressive and acutely aware of the world around them. And yet, when we […]

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]]> Hills Advertising hires Business Development & Agency Relationship Lead https://campaignme.com/hills-advertising-hires-business-development-agency-relationship-lead/ Mon, 09 Jun 2025 12:06:47 +0000 https://campaignme.com/?p=103472 Hills Advertising, a leading out-of-home (OOH) agency in the Middle East, has announced the appointment of Rabih Bekai as Business Development & Agency Relationship Lead. With more than 20 years of transformative leadership in media strategy with a focus on OOH, Bekai joins the team to drive growth, deepen agency partnerships, and elevate the value of OOH […]

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]]> Hills Advertising partners with Lemma https://campaignme.com/hills-advertising-partners-with-lemma/ Fri, 17 Feb 2023 12:46:29 +0000 https://campaignme.com/?p=58141 Hills Advertising, an out-of-home advertising company, has announced its partnership with Lemma, an independant supply side platform. Hills will use Lemma’s independent supply-side platform to provide new automated, quantifiable, and readily available digital outdoor inventory to launch marketing campaigns programmatically in the UAE. The partnership highlights Lemma’s fundamental capability of ingesting live data triggers to […]

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