Heriot-Watt University Archives - Campaign Middle East https://campaignme.com/tag/heriot-watt-university/ Wed, 08 Apr 2026 12:04:32 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Heriot-Watt University Archives - Campaign Middle East https://campaignme.com/tag/heriot-watt-university/ 32 32 Beyond the billboard: The evolution of outdoor advertising https://campaignme.com/beyond-the-billboard-the-evolution-of-outdoor-advertising/ Wed, 30 Apr 2025 12:00:17 +0000 https://campaignme.com/?p=101449 In a world saturated with content, capturing consumer attention has become a high-stakes game. While traditional outdoor advertising – billboards, bus shelters, transit ads – once relied on big visuals and catchy taglines to make a splash, today’s most effective campaigns are embracing a more immersive, narrative-driven approach: transmedia storytelling. Transmedia storytelling is the technique […]

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]]> Entrepreneurs optimise success by focus on people-leadership https://campaignme.com/entrepreneurs-optimise-success-by-focus-on-people-leadership/ Mon, 25 Nov 2024 09:51:58 +0000 https://campaignme.com/?p=92626 In 2016, a joint project between Heriot-Watt University and Emirates College of Technology, funded by the Abu Dhabi Department of Education and Knowledge, examined the entrepreneurial orientation of UAE small and medium enterprises (SMEs). The findings paint a stark picture of the challenges that hindered the growth of the SME sector at the time. The […]

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]]> Campaign’s Digital Faces to Watch 2024 https://campaignme.com/campaigns-digital-faces-to-watch-2024/ Tue, 07 May 2024 08:07:24 +0000 https://campaignme.com/?p=82520 Campaign’s Agency Faces to Watch 2024, In association with Heriot-Watt University’s Edinburgh Business School. We’ve got an overflowing bundle of young talent in this year’s Agency Faces to Watch. These selected individuals are all young, talented, appreciated by their bosses and have bright futures ahead of them. Well done. Below are the Digital Faces to Watch. […]

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]]> Embracing gender-inclusive marketing: The imperative for progress and profit https://campaignme.com/embracing-gender-inclusive-marketing-the-imperative-for-progress-and-profit/ Tue, 12 Mar 2024 06:40:21 +0000 https://campaignme.com/?p=78593 In the rapidly-evolving marketing landscape, inclusivity has emerged as a crucial pillar for brands seeking to resonate with diverse audiences. Gender-inclusive marketing strategies have emerged as a powerful tool for brands seeking to connect with diverse audiences and drive engagement and conversion rates in the digital sphere. In this op-ed, Heriot-Watt University’s Regional Director Claire […]

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]]> Campaign’s Creative Faces to Watch 2023 https://campaignme.com/campaigns-creative-faces-to-watch-2023/ Fri, 28 Apr 2023 07:04:02 +0000 https://campaignme.com/?p=60115 Campaign’s Creative Faces to Watch 2022 Campaign’s Agency Faces to Watch 2023, In association with Heriot-Watt University’s Edinburgh Business School. We’ve got an overflowing bundle of young talent in this year’s Agency Faces to Watch. These selected individuals are all young, talented, appreciated by their bosses and have bright futures ahead of them. Well done. Below […]

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]]> Learning in the age of the digital revolution https://campaignme.com/learning-in-the-age-of-the-digital-revolution-heriot-watt/ Thu, 23 Mar 2023 06:00:33 +0000 https://campaignme.com/?p=59031 The digital revolution has changed people’s perception of business strategies. From skimming the newspaper daily to find out the latest events to receiving instant updates from social media, people’s perceptions have been shaped by technology on digital platforms. With this change in perception, comes an inevitable change in communication and engagement. As such, businesses have […]

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]]> Helping consumers understand privacy in the metaverse – by Heriot-Watt University’s Ullas Rao https://campaignme.com/helping-consumers-understand-privacy-in-the-metaverse-by-heriot-watt-universitys-ullas-rao/ Mon, 05 Dec 2022 12:30:28 +0000 https://campaignme.com/?p=55729 By Dr. Ullas Rao, assistant professor of finance and programme director for finance (undergraduate portfolio) at EBS Dubai, Heriot-Watt University With the rapid evolution of the metaverse, data privacy in this unchartered territory is raising concerns from consumers. As technology becomes more immersive to emulate 3D presence, private information about the users and their activities […]

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]]> Campaign’s Media Faces to Watch 2022 https://campaignme.com/campaigns-media-faces-to-watch-2022/ Tue, 17 May 2022 07:45:06 +0000 https://campaignme.com/?p=48718 Campaign’s Agency Faces to Watch 2022, In association with Heriot-Watt University’s Edinburgh Business School. We’ve got an overflowing bundle of young talent in this year’s Agency Faces to Watch. And it’s a mixed bag. Not in terms of their talent – you can read the glowing reviews their managers have given them – but in […]

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]]> Finding the sweet spot, by Heriot-Watt University’s Paul Hopkinson https://campaignme.com/finding-the-sweet-spot-by-heriot-watt-universitys-paul-hopkinson/ Thu, 31 Mar 2022 11:00:44 +0000 https://campaignme.com/?p=46968 Personalisation is not a new phenomenon in marketing. It existed before the internet. In 1892, Sears, an American chain of department stores, was amongst the first companies to embrace the concept through direct marketing. Their direct mail campaign, targeted at 8,000 customers, produced an impressive 40 per cent conversion rate, resulting in 2,000 new orders. […]

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]]> Heriot-Watt University Dubai Partners with The Marketing Society https://campaignme.com/heriot-watt-university-dubai-partners-with-the-marketing-society/ Tue, 01 Mar 2022 11:57:54 +0000 https://campaignme.com/?p=45823 Heriot-Watt University Dubai’s Edinburgh Business School has partnered with The Marketing Society, a global community of leading marketers, to address some of the gaps in technical and tangible skills witnessed in the sector. The collaboration is targeted specifically at students of Heriot-Watt University Dubai’s postgraduate International Marketing and Digital Marketing Masters programme through initiatives that aim […]

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