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	<title>Heba Qadeer Archives - Campaign Middle East</title>
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	<title>Heba Qadeer Archives - Campaign Middle East</title>
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		<title>Meaning over metrics</title>
		<link>https://campaignme.com/meaning-over-metrics/</link>
		
		<dc:creator><![CDATA[Shantelle Nagarajan]]></dc:creator>
		<pubDate>Mon, 09 Mar 2026 05:54:18 +0000</pubDate>
				<category><![CDATA[Brands]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[AI]]></category>
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		<category><![CDATA[Brand Focus]]></category>
		<category><![CDATA[experience economy]]></category>
		<category><![CDATA[Heba Qadeer]]></category>
		<category><![CDATA[International Women's Day 2026]]></category>
		<category><![CDATA[IWD 2026]]></category>
		<category><![CDATA[Middle East Retail Group]]></category>
		<category><![CDATA[opinion]]></category>
		<category><![CDATA[Performance]]></category>
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		<guid isPermaLink="false">https://campaignme.com/?p=117478</guid>

					<description><![CDATA[<p>As we enter the third month of 2026, marketing in the Middle East is also entering a defining new chapter. This shift has been building over the past few years; technology has advanced at full throttle, consumers have become increasingly selective and retail has evolved far beyond transactions. Today, the region is one of the [&#8230;]</p>
<p>The post <a href="https://campaignme.com/meaning-over-metrics/">Meaning over metrics</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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		<title>Middle East Retail Group picks Heba Qadeer as Group Head of Marketing – Retail and E-commerce</title>
		<link>https://campaignme.com/middle-east-retail-group-picks-heba-qadeer-as-group-head-of-marketing-retail-and-e-commerce/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Thu, 29 Jan 2026 03:40:03 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
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		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[customer psychology]]></category>
		<category><![CDATA[Destination marketing]]></category>
		<category><![CDATA[digital commerce]]></category>
		<category><![CDATA[E-commerce]]></category>
		<category><![CDATA[Gorgeous Shop]]></category>
		<category><![CDATA[Group Head of Marketing]]></category>
		<category><![CDATA[Hamleys]]></category>
		<category><![CDATA[Heba Qadeer]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Luxury]]></category>
		<category><![CDATA[luxury retail]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Middle East Retail Group]]></category>
		<category><![CDATA[NOUS]]></category>
		<category><![CDATA[omnichannel]]></category>
		<category><![CDATA[online channels]]></category>
		<category><![CDATA[physical stores]]></category>
		<category><![CDATA[relevance]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[retail concepts]]></category>
		<category><![CDATA[retail portfolio]]></category>
		<category><![CDATA[shopping behaviour]]></category>
		<category><![CDATA[storytelling]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=115224</guid>

					<description><![CDATA[<p>Middle East Retail Group has appointed Heba Qadeer as its new Group Head of Marketing – Retail &#38; E-commerce, where she will lead the group’s marketing strategy across its retail portfolio and digital commerce platforms in the region. Qadeer brings to the role more than 11 years of experience across retail, luxury, e-commerce, and destination [&#8230;]</p>
<p>The post <a href="https://campaignme.com/middle-east-retail-group-picks-heba-qadeer-as-group-head-of-marketing-retail-and-e-commerce/">Middle East Retail Group picks Heba Qadeer as Group Head of Marketing – Retail and E-commerce</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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