Hearts & Science Archives - Campaign Middle East

Omnicom Media MENA expands Wissam Najjar’s role to CCO, introduces new operating model

Anup Oommen — Tue, 16 Jun 2026 13:40:26 +0000

As clients demand great accountability and stronger business results from media investment, Omnicom Media MENA, an Omnicom connected capability, is evolving its operating model as part of a wider global transformation across Omnicom Media. As part of this evolution, Wissam Najjar’s remit has expanded from Chief Operating Officer to Chief Commercial Officer, Omnicom Media MENA, […]

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MENA agencies remain ‘strong’ despite major global Omnicom-IPG shakeup

Anup Oommen — Wed, 03 Dec 2025 05:16:10 +0000

Leaders from agencies within major holding groups have told Campaign Middle East that the major global shake-up following Omnicom’s takeover of Interpublic Group (IPG) will have minimal fallout on the Middle East region. Earlier this week, as the UAE was celebrating its 54th National Day with a long weekend, news broke across the globe that […]

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The three walls holding e-commerce back, and how to break them

Shantelle Nagarajan — Mon, 13 Oct 2025 07:55:49 +0000

E-commerce is still a major discipline in today’s ever-evolving digital landscape. For some people, it’s a one-way ticket out of the nine-to-five. For others, it’s an experimental side project to try their luck at making a quick buck. One thing is certain: digital marketing success requires a lot more than simply being present online. It’s […]

The post The three walls holding e-commerce back, and how to break them appeared first on Campaign Middle East.

Dubai Lynx announces 2025 winners

Ishwari Khatu — Thu, 10 Apr 2025 06:58:55 +0000

Dubai Lynx, MENA’s leading platform for creative excellence and effectiveness, announced the winners of its 2025 Awards at an award ceremony held at Emirates Golf Club in Dubai. The awards celebrate the most outstanding creative work from across the region. This year saw the introduction of new categories that reflect evolving industry dynamics. The Use […]

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‘The real solution to industry challenges is supporting one another’

Shantelle Nagarajan — Mon, 17 Mar 2025 11:10:33 +0000

As with Ramadan, or Earth Hour, we seem to need regular reminders to pause and think about our choices and behaviours, so what better time than early March to consider the place of women in our societies and economies and tackle the industry challenges we face? While we can rejoice about the attention we’re getting […]

The post ‘The real solution to industry challenges is supporting one another’ appeared first on Campaign Middle East.

Jenan converts ‘villain’ Monther Rayahneh with Ramadan Made Good gutsy campaign

Anup Oommen — Thu, 13 Mar 2025 11:25:28 +0000

Local UAE-based food brand Jenan has launched a gutsy campaign for Ramadan. Disrupting the score of overly sentimental Ramadan campaigns, Jenan has partnered with marketing agency Blink to demonstrate the effect of ‘Ramadan Made Good’ on one of the Arab world’s most recognised cinematic villain, Monther Rayahneh. The month-long Ramadan social media film campaign – […]

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KFC campaign transforms fake ads into real, playable mobile games

Anup Oommen — Wed, 12 Mar 2025 05:30:24 +0000

KFC has transformed misleading ‘fake game advertisements’ cluttering social feeds into actual, playable mobile games as part of its latest campaign called Original Fake Games. The KFC campaign, brought to life by TBWA\Raad, Hearts & Science, and PLG (Power League Gaming), used a multi-platform approach for maximum reach, leveraging social media, digital ads, posters, and in-app promotions to […]

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JLR’s Defender launches DOOH campaign on Hypermedia’s The Royals

Anup Oommen — Tue, 25 Feb 2025 06:30:53 +0000

Jaguar Land Rover’s (JLR’s) Defender has launched a digital-out-home (DOOH) campaign to enhance brand awareness and drive engagement towards the Defender – in partnership with Hypermedia, media agency Hearts & Science, and creative agency and production house Accenture Song. The campaign – which was rolled out across outdoor billboards, social media, programmatic channels, YouTube and […]

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Athar Festival partners with Omnicom leaders to prepare future CMOs in KSA

Anup Oommen — Wed, 16 Oct 2024 06:04:53 +0000

The brand, marketing, creative, and advertising industry in the Kingdom of Saudi Arabia has grown in leaps and bounds over the past decade, but now the time has come for its CMOs to claim a seat at the table on the global stage, as well. In order to achieve this, organisations need to plug the […]

The post Athar Festival partners with Omnicom leaders to prepare future CMOs in KSA appeared first on Campaign Middle East.

Women in advertising: ‘Trying to fit in is not the same as belonging’

Campaign Editorial — Thu, 05 Sep 2024 06:37:00 +0000

In the Middle East advertising landscape, the portrayal and participation of men and women are not just reflections of cultural norms, they have become catalysts for change. Just as the saying goes, “Culture is to humans as water is to fish”, we often swim in strong currents of societal norms without realising their pull. It’s […]

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