healthcare Archives - Campaign Middle East https://campaignme.com/tag/healthcare/ Mon, 25 May 2026 11:04:27 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png healthcare Archives - Campaign Middle East https://campaignme.com/tag/healthcare/ 32 32 Justlife expands PR partnership with Ruder Finn Atteline across the UAE https://campaignme.com/justlife-expands-pr-partnership-with-ruder-finn-atteline-across-the-uae/ Mon, 25 May 2026 05:00:10 +0000 https://campaignme.com/?p=122563 Justlife, a leading at-home services super-app in the Middle East, has appointed Ruder Finn Atteline to lead its corporate communications mandate across the UAE, as the platform continues to scale its integrated home and healthcare offering,  building on a partnership that has been underway since October 2025. Ruder Finn Atteline, the MENA arm of the […]

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]]> The pill that changed the conversation: how GLP-1 shifted into consumer culture https://campaignme.com/the-pill-that-changed-the-conversation-how-glp-1-shifted-into-consumer-culture/ Thu, 30 Apr 2026 04:20:27 +0000 https://campaignme.com/?p=121271 Having worked closely on GLP-1 across the region, one thing is clear. This is no longer just a treatment story. It is a marketing shift. What we are seeing today is a real behavioural change in how people approach weight management. And with oral options entering the market, that shift is only picking up pace. […]

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]]> Philips reveals why personal care marketing must be consumer-led https://campaignme.com/philips-reveals-why-personal-care-marketing-must-be-consumer-led/ Wed, 18 Mar 2026 12:20:29 +0000 https://campaignme.com/?p=117978 Personal care has evolved from being driven by aesthetics into something broader and arguably more demanding: everyday health. Instead of focusing on the aisles where products sit, marketers must pay attention into the routines people build around them, demanding a redirection in marketing approaches driven by a more assertive customer.  Personal care is a category […]

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]]> Why healthcare marketing needs to become more human https://campaignme.com/why-healthcare-marketing-needs-to-become-more-human/ Wed, 11 Mar 2026 03:00:02 +0000 https://campaignme.com/?p=117609 Something subtle, yet powerful is stirring in the corridors of Middle Eastern healthcare marketing. The mood is shifting. The old playbook of glossy ads, big promises, and generic healthier tomorrow lines is starting to feel tired. What people want now is different. They don’t just want to be sold to; they want to be taken […]

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]]> Havas Life appoints João Camacho as Chief Creative Officer for ME&I https://campaignme.com/havas-life-appoints-joao-camacho-as-chief-creative-officer-for-mei/ Thu, 19 Feb 2026 10:19:48 +0000 https://campaignme.com/?p=116550 Havas Life has appointed João Camacho as Chief Creative Officer for India and the Middle East in a move to reinforce the network’s commitment to creative excellence across two of the world’s fastest-growing healthcare markets. Camacho moves from Publicis in Dubai, where he was Executive Creative Director at Saatchi Wellness ME (KSA and Turkey). He is […]

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]]> Real Chemistry appoints leadership for the Middle East https://campaignme.com/real-chemistry-appoints-leadership-for-the-middle-east/ Wed, 18 Feb 2026 07:59:46 +0000 https://campaignme.com/?p=116501 Real Chemistry, a global leader in AI- and insights-driven healthcare communications has appointed four senior international leaders to support its global growth strategy. For the Middle East, Kath Harrison joins as Group President, International Growth. Based in Dubai, she will lead international growth and delivery of end-to-end capabilities across global markets. Harrison will also serve […]

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]]> Dubai Lynx honours UAE Government Media Office as 2026 Advertiser of the Year https://campaignme.com/dubai-lynx-honours-uae-government-media-office-as-2026-advertiser-of-the-year/ Wed, 11 Feb 2026 07:15:36 +0000 https://campaignme.com/?p=116044 Dubai Lynx, the MENA region’s leading platform for creative excellence and effectiveness, has honoured the UAE Government Media Office as its 2026 Advertiser of the Year. This prestigious accolade recognises organisations that have set themselves apart through innovative marketing campaigns and a commitment to embracing outstanding creative work produced by themselves or their agencies. The […]

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]]> GLP-1 is no longer a medical story; it’s a cultural one in the Middle East https://campaignme.com/glp-1-is-no-longer-a-medical-story-its-a-cultural-one-in-the-middle-east/ Wed, 14 Jan 2026 14:30:05 +0000 https://campaignme.com/?p=114492 Across developed markets, more than nine in ten adults have heard of GLP-1. In the GCC, awareness has accelerated even faster, driven by high social-media penetration, rapid adoption of new health trends, and a regional openness to innovation. That single dynamic tells us something important. GLP-1 is no longer a niche medical breakthrough. It is […]

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]]> Dubai Lynx reveals its 2026 jury line-up https://campaignme.com/dubai-lynx-reveals-its-2026-jury-line-up/ Tue, 09 Dec 2025 06:27:34 +0000 https://campaignme.com/?p=112890 Dubai Lynx, MENA’s leading platform for creative excellence and effectiveness, has revealed its 2026 Jury line-up. The jury will convene in Dubai next year to set the benchmark for creativity across the region. This year’s line-up brings together industry leaders from a broad range of markets, including first-time representation from Costa Rica, Uganda and Uzbekistan. […]

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]]> Trust over tactics: Why healthcare marketing is a ‘pull’ market https://campaignme.com/trust-over-tactics-why-healthcare-marketing-is-a-pull-market/ Fri, 14 Nov 2025 07:54:26 +0000 https://campaignme.com/?p=111883 Healthcare marketing differs fundamentally from other fields such as retail or technology. In consumer industries, persuasion and urgency can influence quick purchasing decisions. In healthcare, however, the focus shifts as individuals aren’t just consumers; they are patients seeking clarity, trust and reliable solutions to deeply personal concerns. Effective healthcare communication and marketing, therefore, isn’t about […]

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