Head of Programmatic Archives - Campaign Middle East https://campaignme.com/tag/head-of-programmatic/ Tue, 22 Oct 2024 06:01:43 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Head of Programmatic Archives - Campaign Middle East https://campaignme.com/tag/head-of-programmatic/ 32 32 BackLite partners with VIOOH for Programmatic DOOH Expansion https://campaignme.com/backlite-partners-with-viooh-for-programmatic-dooh-expansion/ Tue, 22 Oct 2024 06:00:43 +0000 https://campaignme.com/?p=91297 UAE-based out-of-home (OOH) advertising company BackLite Media has announced its partnership with VIOOH, a global digital out-of-home (DOOH) supply-side platform. The partnership marks VIOOH’s first entry into the Middle East’s DOOH market and represents a “significant milestone” for both companies as they expand their regional influence. VIOOH’s platform facilitates programmatic advertising by connecting buyers and […]

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]]> The rise of programmatic DOOH in UAE’s advertising landscape https://campaignme.com/the-rise-of-programmatic-dooh-in-uaes-advertising-landscape/ Fri, 19 Jul 2024 05:11:23 +0000 https://campaignme.com/?p=87349 In recent years, the advertising industry in the UAE has witnessed a significant transformation with the advent of Programmatic Digital Out-of-Home (PrDOOH) advertising. This dynamic approach to DOOH advertising has revolutionised how brands connect with their target audience, providing advertisers unprecedented flexibility and targeting capabilities. BackLite Media’s roadshow: Educating brands and agencies about PrDOOH  BackLite […]

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