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	<title>Head of Customer Experience (CX) Archives - Campaign Middle East</title>
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		<title>Industry Snapshot: AI integration, value and experience</title>
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		<dc:creator><![CDATA[Ishwari Khatu]]></dc:creator>
		<pubDate>Wed, 11 Feb 2026 11:45:16 +0000</pubDate>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Partner content]]></category>
		<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Head of Customer Experience (CX)]]></category>
		<category><![CDATA[Head of Digital Strategy & Transformation]]></category>
		<category><![CDATA[Industry snapshot]]></category>
		<category><![CDATA[MENA]]></category>
		<category><![CDATA[Oliver West]]></category>
		<category><![CDATA[Ross Grant]]></category>
		<category><![CDATA[VML]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=116085</guid>

					<description><![CDATA[<p>VML&#8216;s Ross Grant, Head of Digital Strategy &#38; Transformation, MENA and Oliver West, Head of Customer Experience (CX), MENA share how agencies are moving beyond performance theatre to focus on operating model reinvention, behavioural insight and frictionless customer experience – where innovation is measured by long-term value and trust. What does meaningful innovation look like [&#8230;]</p>
<p>The post <a href="https://campaignme.com/industry-snapshot-integration-value-and-experience/">Industry Snapshot: AI integration, value and experience</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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