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		<title>Podcast: Equiti&#8217;s Hari Carpenter on why brands need a backbone and brave flexibility</title>
		<link>https://campaignme.com/podcast-equitis-hari-carpenter-on-why-brands-need-a-backbone-and-flexibility-to-be-brave/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Fri, 22 May 2026 14:30:47 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
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		<category><![CDATA[Featured]]></category>
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		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Podcast]]></category>
		<category><![CDATA[Anup Oommen]]></category>
		<category><![CDATA[brand consistency]]></category>
		<category><![CDATA[Brand experience]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[Campaign Middle East]]></category>
		<category><![CDATA[CFDs]]></category>
		<category><![CDATA[community initiatives]]></category>
		<category><![CDATA[Dubai Basketball]]></category>
		<category><![CDATA[emotional marketing]]></category>
		<category><![CDATA[Equiti]]></category>
		<category><![CDATA[Equiti Group]]></category>
		<category><![CDATA[financial services]]></category>
		<category><![CDATA[Fintech]]></category>
		<category><![CDATA[forex]]></category>
		<category><![CDATA[Hari Carpenter]]></category>
		<category><![CDATA[Head of Brand]]></category>
		<category><![CDATA[humanity]]></category>
		<category><![CDATA[multi-asset trading]]></category>
		<category><![CDATA[On The Record]]></category>
		<category><![CDATA[online trading]]></category>
		<category><![CDATA[Performance marketing]]></category>
		<category><![CDATA[podcast]]></category>
		<category><![CDATA[prime brokerage]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[trading]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[video podcast]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=122313</guid>

					<description><![CDATA[<p>On the latest episode of Campaign Middle East’s On The Record podcast, Hari Carpenter, Head of Brand for Equiti, discusses the importance of balancing brand consistency with evolution; balancing rationality and emotion in the fintech space by maintaining a human touch; the importance of building trust through community initiatives; and the importance of humanity and storytelling in [&#8230;]</p>
<p>The post <a href="https://campaignme.com/podcast-equitis-hari-carpenter-on-why-brands-need-a-backbone-and-flexibility-to-be-brave/">Podcast: Equiti&#8217;s Hari Carpenter on why brands need a backbone and brave flexibility</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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		<title>Edelman UAE makes key leadership appointments</title>
		<link>https://campaignme.com/edelman-uae-makes-key-leadership-appointments/</link>
		
		<dc:creator><![CDATA[Shantelle Nagarajan]]></dc:creator>
		<pubDate>Thu, 17 Jul 2025 06:49:29 +0000</pubDate>
				<category><![CDATA[Appointments]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[appointments]]></category>
		<category><![CDATA[Chase Burns]]></category>
		<category><![CDATA[Deepanshi Tandon]]></category>
		<category><![CDATA[Edelman UAE]]></category>
		<category><![CDATA[Head of Brand]]></category>
		<category><![CDATA[Head of Crisis & Risk]]></category>
		<category><![CDATA[Head of Health]]></category>
		<category><![CDATA[Lauren Brush]]></category>
		<category><![CDATA[Omar Qirem]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=105602</guid>

					<description><![CDATA[<p>Edelman has announced new leadership appointments across its UAE team in an effort to reinforce its specialist capabilities in Health, Crisis &#38; Risk, and Brand. These internal moves promotions aim to reflect Edelman’s ongoing investment in integrated, sector-led communications and the strength of its senior talent across the region. Lauren Brush has assumed the role [&#8230;]</p>
<p>The post <a href="https://campaignme.com/edelman-uae-makes-key-leadership-appointments/">Edelman UAE makes key leadership appointments</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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