Havas Media Group Archives - Campaign Middle East https://campaignme.com/tag/havas-media-group/ Thu, 16 Jul 2026 15:41:28 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Havas Media Group Archives - Campaign Middle East https://campaignme.com/tag/havas-media-group/ 32 32 Campaign Middle East’s 40 Over 40 2026 https://campaignme.com/campaign-middle-easts-40-over-40-2026/ Fri, 17 Jul 2026 05:00:59 +0000 https://campaignme.com/?p=124852 Here is Campaign Middle East’s inaugural 40 over 40 list, an annual initiative starting 2026. This new annual initiative bears a simple purpose: to recognise leaders who have shaped the regional brand and marketing industry over the past 15 years and more, often silently and steadily without applause. This is not a ranking. It is […]

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]]> HAVAS Middle East appoints Dejan Kutnjak as Global Account Director for Emirates https://campaignme.com/havas-middle-east-appoints-dejan-kutnjak-as-global-account-director-for-emirates/ Wed, 10 Jun 2026 06:21:34 +0000 https://campaignme.com/?p=123163 HAVAS Middle East has appointed Dejan Kutnjak as Global Account Director for Emirates, strengthening its global leadership team even as the agency continues to build a more integrated, data-led and future-facing model for one of the world’s most iconic airline brands. In his new role, Kutnjak will lead the global Emirates account across more than 70 markets, […]

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]]> The leadership ask: Are we attending to the crumbling and the confident? https://campaignme.com/the-leadership-ask-are-we-attending-to-the-crumbling-and-the-confident/ Tue, 31 Mar 2026 08:45:58 +0000 https://campaignme.com/?p=118365 Crisis has a way of revealing things. Most of all, it reveals a lot about leadership, teams and people: who they are, what they carry, and how much of it has gone unseen. The people you would expect to be struggling; those who have lived through conflict, displacement and loss, who know what it means […]

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]]> LG turns inspiration into action through an interactive cinema campaign https://campaignme.com/lg-turns-inspiration-to-action-through-interactive-cinema-campaign/ Fri, 01 Aug 2025 04:00:09 +0000 https://campaignme.com/?p=106256 Can a cinema ad make you miss someone and then inspire you to create a song? That was the emotional ambition behind the LG ‘Radio Optimism’ cinema campaign, which premiered in UAE cinemas. It transformed the brand’s iconic ‘Life’s Good’ philosophy into an interactive celebration of human connection through AI-powered music creation. The campaign centred on […]

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]]> Bring back balance: Where do we stand on brand and performance? https://campaignme.com/bring-back-balance-where-do-we-stand-on-brand-and-performance/ Fri, 13 Jun 2025 13:50:02 +0000 https://campaignme.com/?p=103715 Middle East marketers are demanding results. Client stipulations to justify investments through demonstrable return on ad spend (ROAS), quantifiable cost per acquisition (CPA) and bottom-of-the-funnel sales conversions that reflect on short-term profit and loss (P&L) statements are becoming increasingly pronounced with a seeming over-rotation on performance. Now, with agentic AI accelerating the pace of real-time […]

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]]> Discussing ad fraud, ethical marketing, success metrics and performance vs brand https://campaignme.com/discussing-ad-fraud-ethical-marketing-success-metrics-and-performance-vs-brand/ Thu, 24 Oct 2024 08:40:58 +0000 https://campaignme.com/?p=91373 Havas Middle East recently launched CSA ME to help clients and brands harness the power of data to optimise strategies, provide actionable insights, enhance ROI, drive automation and digital transformation, and place metrics at the centre of clients’ marketing efforts. Following up on this announcement, Campaign Middle East spoke to Jamie Seltzer, Global EVP CSA […]

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]]> Havas ME launches CSA to help clients enhance ROI through data, tech insights https://campaignme.com/havas-me-launches-csa-to-help-clients-enhance-roi-through-data-tech-insights/ Wed, 09 Oct 2024 06:50:17 +0000 https://campaignme.com/?p=90730 Havas Middle East has launched CSA, a global brand within the agency network dedicated to enhancing the clients’ understanding of customer data and improving ROI through analytics and machine learning solutions. This expansion into the Middle East follows successful launches in global markets including Australia and New Zealand, Poland, Germany, India, and China – bringing […]

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]]> Beneath the surface: Fixing the foundations of DE&I at work https://campaignme.com/beneath-the-surface-fixing-the-foundations-of-dei-at-work/ Tue, 10 Sep 2024 05:00:36 +0000 https://campaignme.com/?p=89362 While there’s increasing focus on diversity, equality, and inclusion — DE&I — across the Middle East, we’re still only scratching the surface of the deeper work culture challenges faced by today’s professionals. To create a truly inclusive advertising industry, we must tackle systemic barriers faced not only by women, but also by people from different […]

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]]> Hyundai and Kia retain Havas as global media agency https://campaignme.com/hyundai-and-kia-retain-havas-as-global-media-agency/ Wed, 04 Jan 2023 07:38:23 +0000 https://campaignme.com/?p=56782 Innocean, the advertising services company that handles marketing for Hyundai Motor Group, has retained Havas Media Group as the global media agency for the Korean automotive group. The mandate comprises media strategy, planning and buying for Hyundai, Kia and Genesis. The agency will be responsible for global markets including the brand’s international team in Seoul, […]

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]]> Havas Media Group takes luxury practice global https://campaignme.com/havas-media-group-takes-luxury-practice-global/ Tue, 13 Jan 2015 07:43:59 +0000 https://campaignme.com/?p=6771 LuxHub launches officially off with existing centres in Dubai, London, Paris and New York. Havas Media Group has announced the launch of LuxHub, a global luxury consulting practice. Headquartered in Milan, the network launches with established centres of excellence in London, Paris, New York and Dubai, with further expansion plans in key markets such as […]

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