Hashtag Archives - Campaign Middle East https://campaignme.com/tag/hashtag/ Tue, 31 Mar 2026 12:01:26 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Hashtag Archives - Campaign Middle East https://campaignme.com/tag/hashtag/ 32 32 Is your social media building your brand… or slowly diluting it? https://campaignme.com/is-your-social-media-building-your-brand-or-slowly-diluting-it/ Tue, 31 Mar 2026 11:59:37 +0000 https://campaignme.com/?p=118427 Social media has become one of the most powerful brand-building channels of our time. Yet ironically, it is also becoming one of the fastest ways for brands to lose their distinct identity. Brands today are producing more content than ever before. Posts, reels, stories, campaigns, collaborations. The pace is nonstop, and the pressure to stay […]

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]]> Saudi Arabia’s Doux, Contatious launch AI-powered campaign https://campaignme.com/saudi-arabias-doux-chicken-contatious-launch-ai-powered-campaign/ Fri, 28 Nov 2025 11:27:33 +0000 https://campaignme.com/?p=112624 Saudi Arabia’s Doux Chicken brand has launched a new campaign, in partnership with production house Contatious x Hashtag. The campaign has been produced entirely through artificial intelligence. The campaign explored the capabilities of AI-driven storytelling, building a fully animated world and character using advanced generative tools. Every visual element including character movement, framing, environment layout […]

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]]> Power of social media in shaping Saudi consumer behaviour https://campaignme.com/power-of-social-media-in-shaping-consumer-behaviour/ Fri, 20 Dec 2024 05:57:58 +0000 https://campaignme.com/?p=93784 Millions of Saudis are using social media platforms such as Instagram, Snapchat, TikTok, and X. Social media has become a powerful tool that shapes how Saudis make purchasing decisions. Brands must consider social media marketing (SMM) as a priority. Social media is driving what, where, and how people in Saudi Arabia shop. It influences the […]

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]]> Digital Essays 2024: Louder than awards https://campaignme.com/digital-essays-2024-shares-louder-than-awards/ Wed, 04 Dec 2024 12:38:21 +0000 https://campaignme.com/?p=93083 There’s a lot of talk in the industry about what makes a creative campaign truly effective. While brands and agencies work hard to capture attention, the real question is: what impact does that creativity have on audience engagement, specifically in terms of sharing? After all, isn’t sharing a sign that people were not just entertained […]

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]]> The rise of ‘demure’ in internet culture: A trend brands can’t ignore https://campaignme.com/the-rise-of-demure-in-internet-culture-a-trend-brands-cant-ignore/ Mon, 26 Aug 2024 07:06:32 +0000 https://campaignme.com/?p=88723 Ever noticed how the word “demure” has been popping up all over your social feeds lately? This classic term has become a trend, taking on a fresh, modern twist thanks to internet culture. Let’s dive into the origins of “demure,” how trends spread online, and how savvy brands can ride this wave to connect with […]

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]]> Why your brand needs more than just a social media account https://campaignme.com/why-your-brand-needs-more-than-just-a-social-media-account/ Wed, 31 Jul 2024 10:30:57 +0000 https://campaignme.com/?p=87862 We all know that social media is a powerful tool for businesses to connect with potential customers. But merely existing on social media without a solid strategy is like a person without a personality: unremarkable and easily overlooked. A good social media strategy keeps brands in front of their audience. However, simply posting is not […]

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]]> What is the most important metric on social? https://campaignme.com/what-is-the-most-important-metric-on-social/ Mon, 01 Apr 2024 10:50:19 +0000 https://campaignme.com/?p=79767 Likes, comments, followers – these are the signposts that have traditionally guided marketers in their quest for digital dominance. But as the sands shift beneath our feet, a new king of metrics emerges, one that reigns supreme in the realm of conversion and sales: shares. The mirage of likes and comments In the Middle East, […]

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]]> Short-form videos will drive agencies to tailor their strategies https://campaignme.com/short-form-videos-will-drive-agencies-to-tailor-their-strategies/ Thu, 08 Feb 2024 10:25:02 +0000 https://campaignme.com/?p=76200 The ongoing shift toward digital agencies has been a gradual evolution, but the forthcoming year is poised to be the epicentre of transformative change.  2024 promises to be a pivotal moment where the impact of this shift becomes unmistakably clear. As we stand on the start of this transformative year, the unfolding trends in digital […]

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]]> Digital Essays 2023: building brands in the digital age https://campaignme.com/digital-essays-2023-building-brands-in-the-digital-age/ Wed, 13 Dec 2023 12:36:37 +0000 https://campaignme.com/?p=73635 In the ever-evolving landscape of social media marketing, a decade feels like a lifetime of learning and growth. As the founder of a social media agency, I’ve had the privilege of witnessing the profound changes in the marketing field. Among the many brands we now love are those that began their journey on Instagram, Snapchat, […]

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]]> Women in advertising: Create platforms for women https://campaignme.com/women-in-advertising-create-platforms-for-women/ Wed, 06 Sep 2023 11:00:21 +0000 https://campaignme.com/?p=67807 The advertising industry in this region has plenty to shout about when it comes to gender diversity. We recently interviewed a number of female executives for our annual Women in Advertising issue and there were lots of positive comments about the progress being made. But no-one will deny there is a lot more work to […]

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