Hanisha Lalwani Archives - Campaign Middle East

April Fools’ Day pranks by brands: a foolish or foolhardy tactic? By PageGroup’s Hanisha Lalwani

Sofia Serrano — Mon, 26 Apr 2021 08:58:02 +0000

Picture this: you receive a bill with your name on it, made out for hundreds of euros worth of pizza, except, you never placed an order. You panic obviously, and either contact the delivery company or the restaurant or get in touch with your bank to block any payment. Sometime later, you realize you’ve been […]

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The mould and the beautiful – by Hanisha Lalwani

Campaign Staff — Sun, 01 Mar 2020 07:19:53 +0000

Page’s Hanisha Lalwani picks at the ingredients of Burger King’s controversial ‘Moldy Whopper’ ad At Dubai Lynx in March 2018, I met Burger King’s global chief marketing officer Fernando Machado shortly after his irresistibly titled talk ‘Social Responsibility with a Side of Fries’. Inspired by the brand’s ingenious marketing campaigns tackling social issues such as […]

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Casting call by Hanisha Lalwani

Nadeem Quraishi — Wed, 10 Oct 2018 06:48:29 +0000

My dad often reminisces about when he was growing up in India in the 60s and 70s and, like millions of others, he listened to the popular radio station Vividh Bharati. Each night, the station aired a play-skit dramatised by actors. This show was so loved by listeners that advertising spots were known to sell […]

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