Hamada Higgy Archives - Campaign Middle East https://campaignme.com/tag/hamada-higgy/ Mon, 03 Nov 2025 07:14:00 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Hamada Higgy Archives - Campaign Middle East https://campaignme.com/tag/hamada-higgy/ 32 32 Has esports reshaped marketing? https://campaignme.com/has-esports-reshaped-marketing/ Mon, 03 Nov 2025 07:00:08 +0000 https://campaignme.com/?p=111181 As the dust settles on another wildly successful Esports World Cup (EWC) in Riyadh, it’s clear that the event provides invaluable lessons. The numbers from EWC truly stack up. This year’s event attracted more than 750 million viewers, who contributed to a total watch time of 184 million hours, a testament to the audience’s deep […]

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