Habib Wehbi Archives - Campaign Middle East https://campaignme.com/tag/habib-wehbi/ Tue, 09 Jun 2026 02:23:27 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Habib Wehbi Archives - Campaign Middle East https://campaignme.com/tag/habib-wehbi/ 32 32 Mada Media awards 21 digital unipoles on Sheikh Zayed Road to Hypermedia https://campaignme.com/mada-media-awards-tender-for-21-digital-unipoles-on-sheikh-zayed-road-to-hypermedia/ Mon, 08 Jun 2026 07:50:21 +0000 https://campaignme.com/?p=123005 Mada Media, the company responsible for organising, developing and managing the out-of-home (OOH) advertising sector in the Emirate of Dubai, has announced the award of its latest tender to Hypermedia for the installation, operation, and commercial monetisation of 21 digital unipoles as billboards at selected locations in the Jebel Ali area along Sheikh Zayed Road. […]

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]]> Mada Media holds official ceremony for naming rights of ‘National Paints’ Station https://campaignme.com/mada-media-holds-official-ceremony-granting-the-naming-rights-for-national-paints-station/ Tue, 17 Mar 2026 05:54:05 +0000 https://campaignme.com/?p=117902 Mada Media has organised the official ceremony for granting of naming rights for the ‘National Paints’ Metro Station, one of the leading regional and global paint manufacturers with a strong presence in the UAE and the wider GCC region. The station was formerly called ‘Jebel Ali’ on the Red Line of the Dubai Metro. Mada […]

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]]> Mada Media hosts ceremony to grant Dubai Metro station naming rights to Al Fardan Exchange https://campaignme.com/mada-media-hosts-first-official-ceremony-to-grant-dubai-metro-station-naming-rights-to-al-fardan-exchange/ Tue, 03 Mar 2026 12:20:13 +0000 https://campaignme.com/?p=117121 Mada Media, the company mandated for managing, developing, and orgnaising the out-of-home (OOH) advertising sector in Dubai, has hosted its first official ceremony to mark the granting of naming rights for Al Fardan Exchange Station on the Dubai Metro Red Line, formerly known as Al Khail Station. Held at the station premises, the event was the […]

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]]> Industry Snapshot: How data is rewriting the rules of OOH https://campaignme.com/industry-snapshot-how-data-is-rewriting-the-rules-of-ooh/ Fri, 21 Nov 2025 09:00:04 +0000 https://campaignme.com/?p=112175 W Group Holding Hypermedia’s Habib Wehbi on how data and AI are transforming OOH planning, measurement and accountability. How has data and tech changed the way OOH campaigns are planned and measured in the past year? The past year marked a decisive shift, from digitization to intelligence, from visibility to accountability. Data and technology have […]

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]]> Marketing Game Changers Awards 2025: Full jury line-up announced https://campaignme.com/marketing-game-changers-awards-2025-jury-announced/ Thu, 18 Sep 2025 10:03:49 +0000 https://campaignme.com/?p=108816 Campaign Middle East has announced the jury for the inaugural edition of the Marketing Game Changers Awards 2025, a dedicated platform to celebrate the client-side marketers shaping the future of our industry. The awards will recognise marketers who have made a measurable impact across brand building, creativity and technology, social responsibility, industry contribution and leadership.  […]

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]]> W Group unveils real-time programmatic DOOH platform https://campaignme.com/w-group-unveils-real-time-programmatic-dooh-platform/ Mon, 02 Jun 2025 14:57:51 +0000 https://campaignme.com/?p=103269 W Group Holding has launched a real-time, audience-targeting programmatic Digital Out-of-Home (pDOOH) platform. Touted as a global first, the AI-powered technology, AiOO, brings dynamic targeting to outdoor media by adapting ad delivery based on real-time audience traits and behaviour. AiOO is now being deployed across the UAE by Hypermedia, W Group’s DOOH company that operates […]

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]]> Life Pharmacy gets RTA metro station naming rights via Mada Media, Hypermedia https://campaignme.com/life-pharmacy-gets-rta-metro-station-naming-rights-via-mada-media-hypermedia/ Tue, 06 May 2025 11:05:54 +0000 https://campaignme.com/?p=101843 Life Pharmacy has won the naming rights to the UAE Exchange Metro Station. The metro station will henceforth be known as Life Pharmacy Metro Station, under a 10-year agreement with Dubai’s Roads and Transport Authority (RTA). Life Pharmacy Group signed the deal with Hypermedia, while Mada Media attended as RTA’s appointed concessionaire under their existing […]

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]]> W Group Holding appoints Roy Matta as CRO and acting CEO of DXTA Technology https://campaignme.com/w-group-holding-appoints-roy-matta-as-cro-and-acting-ceo-of-dxta-technology/ Thu, 27 Feb 2025 07:13:31 +0000 https://campaignme.com/?p=97014 W Group Holding has announced the appointment of Roy Matta as its new Chief Revenue Officer (CRO) and Acting CEO of its subsidiary DXTA Technology. With nearly three decades in the media industry, Roy Matta brings extensive expertise in revenue growth, strategic partnerships, and market expansion across publishing, outdoor, and broadcast sectors. “Roy Matta’s extensive […]

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]]> Campaign Middle East ‘solves for sustainability’, shares OOH Guide 2025 https://campaignme.com/campaign-middle-east-solves-for-sustainability-shares-ooh-guide-2025/ Fri, 01 Nov 2024 10:48:48 +0000 https://campaignme.com/?p=91766 Campaign Middle East’s latest issue is now out on stands and available online. In this issue, Campaign Middle East offers heads of brand, marketers, and agency leaders the opportunity to share an honest take on whether the industry is ‘doing’ as much as it is ‘talking’ about sustainability, purpose-driven marketing, and ethical business practices across the wider […]

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]]> 25 years of impact https://campaignme.com/25-years-of-impact/ Wed, 30 Oct 2024 12:34:18 +0000 https://campaignme.com/?p=91631 As we celebrate Hypermedia’s 25th Anniversary, it’s the perfect moment to reflect on the journey that brought us here and the exciting path ahead. What started as an idea to brand trolleys in supermarkets has grown into the region’s leading force in digital-out-of-home (DOOH) media and advertising technology. Today, W Group Holding embraces a future-focused […]

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